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If you thought that the Sony a7 III was the world's most popular full-frame mirrorless camera, wait until you get a load of Sony's new camera. The Sony a7 IV full-frame camera is the natural successor to the hugely capable a7 III. The Sony Alpha 7 IV delivers the best of both worlds with stills and video recording capabilities seamlessly blended. The Sony a7 IV builds upon the solid foundation created by Sony E-mount masters such as the Sony A7S III and the flagship Sony A1.
The Sony a7IV optimises the redesigned Exmor R CMOS sensor to deliver class-leading performance in image quality, UHD 4K 60p video with 10-bit output and of course, Sony's remarkable AF system including enhanced Real-Time Eye AF. The Sony a7 IV is a 'new camera' in more ways than one. A more apt description is that the a7IV is a revolutionary leap in camera technology.
There's no denying that the Sony a7 IV is a powerhouse capable of creative genius in the right hands. The Sony Alpha 7 IV packs a punch with a newly developed 33MP full-frame BSI CMOS sensor. As a result, image quality, dynamic range, and vastly improved UHD 4K 10-bit video drives the appeal of the new camera. Sony took note of the feedback and experiences of the countless Sony Alpha 7 III photographers and videographers from around the world.
The Sony a7IV image sensor is a full-frame 33-megapixel back-illuminated CMOS image sensor that capitalises on Sony's enhanced colour science. As a result, stills and video benefit significantly from vivid colour, true skin tones, exceptional image detail and up to 15 stops of dynamic range. What more could a Sony Alpha content creator ask for?
Sony develops their own in-house image processing engines to pair seamlessly with image sensors and camera functionality. The Sony Alpha A7 IV is driven by the powerful and relentless Sony BIONZ XR processing engine. It's the same image processor housed with the flagship Sony A1 professional full-frame camera.
The Sony A7 Mark IV fully utilises the BIONZ XR processor to drive the high-level performance demanded by professional photographers and videographers. It supports every aspect of the camera's performance, including enhanced AF system speeds, relentless Real-Time Eye AF, and of course, quicker buffer-clearing for uncompressed RAW photos and recording data-dense video files with 4K 10 bit 4:2:2 sampling. What's more, it's the driving force behind the a7 IV's insane 10fps continuous shooting bursts and an ISO range of 100 to 51200. What's more, the BIONZ XR processor ensures faster startup times and quicker menu navigation.
Any Sony E-mount photographer or videographer will tell you that Sony cameras have the fastest autofocus system on the market. The Sony A7 IV takes the lead from the Alpha 1's innovation in Real-Time Tracking and drives improved focus speed, accuracy and precision along with overall AF system stability and control systems.
What's more, the Sony a7IV boasts 759 Phase Detection AF points (full-frame) and no less than 425 Contrast Detection AF points. Pair that with the 10fps continuous shooting mode, and you'll track even the most stubborn subject in motion. For that matter, you can follow almost any moving subject thanks to the a7 IV object tracking algorithms that work with human, animal and Birds Eye AF tracking. Keep pace with the fastest bird of prey or the subtle interactions with a human model thanks to configurable AF Sensitivity and Transition Speed settings.
All too often, the transition of autofocus performance from stills photography to video applications suffers. Fortunately, Sony has done the opposite and enhanced the video recording focusing system with the Sony A7 IV. The A7 IV offers high-performance autofocus features, including Animal and Birds Eye AF in video mode. As a result, you'll capture stunning and glorious 4K 60p 10-bit image resolution, detail and colour of animals on the move. It's the first time that a Sony Alpha Series body has included this exceptional level of autofocus performance.
Utilising Real-Time Eye AF in videography is revolutionary and offers content creators the opportunity to track animals and birds without losing focus. What's more, capture video with Real-Time Eye AF in all frame rates and all available resolutions.
The Sony a7 IV full-frame camera is a videographer's dream come true. What's more, it delivers features on par with cinema line cameras without the bulky size or high cost. In a nutshell, the Alpha 7 IV records UHD 4K 60p 10-bit video (Super 35) and Full HD 1080 120p. The quality and resolution are optimised thanks to the ability to shoot 10-bit 4:2:2 sampling while enjoying the benefits of manual focus or the enhanced focus breathing compensation.
But the Sony a7 IV videography hit-list doesn't end there. It delivers professional performance and features through the support of h.265 video coding and featuring a wide range of picture profiles, including S-Log3, PP11 S-Cinetone, Hybrid Log-Gamma, All-Intra and Long GoP. What's more, it features a redeveloped Digital Audio Interface and Sony's all-new Focus Map function.
Being a true multi-media visual creators camera, the a7 IV is Sony's most capable live streaming camera to meet the demand for live online content. The Sony Alpha 7 Mark IV supports UHD 4K live streaming at 15p for optimal transfer speeds and image resolution. What's more, it utilises the suite of video capabilities, including complete Manual focus control or Face and Real-Time Eye AF, as well as the Creative Look and Soft Skin modes for stunning outcomes.
Among other capabilities, the Sony a7IV's live streaming capabilities include internal audio capture and the ability to connect directly to a computer via USB or via the Sony Imaging Edge remote app. Either way, your online presence, podcasts and vlogs will appear professional and blow away your audience.
As the need for sharing our creative pursuits grows, so does the need for highly capable connectivity and capacity from our digital cameras. The Sony Alpha a7 IV features a range of connectivity options to share content in several ways. The Sony a7 IV's Bluetooth connectivity has significantly improved to ensure seamless smartphone pairing and stability. It was a big request from Sony users to ensure that future Alpha cameras' Bluetooth and Wi-Fi capabilities were next-gen compatible. The Sony Imaging Edge mobile app works effortlessly with the Sony Alpha A7 IV to ensure consistent connection and reconnection. It also supports Wi-Fi image transmission to improve RAW photography transfer directly between the camera and a mobile device.
In terms of capacity, the Sony A7IV takes the highly-efficient NP-FZ100 rechargeable battery to deliver approximately 520 shots. What's more, the camera has dual memory card slots for flexibility in storing high-resolution RAW images, JPEGs and, of course, UHD 4K video footage. Slot one supports CFexpress Type A / SD (UHS-II), and slot two supports high-capacity Slot 2: SD/SDHC/SDXC (UHS-II). The A7 IV also accommodates a full-size HDMI out port, USB Type-C, USB Micro-B, 3.5mm Microphone, and 3.5mm Headphone port.
The Sony a7 IV features a redesigned mode dial to use a two-tier system to accommodate the needs of hybrid photographers/videographers in mind. The a7 IV bottom dial allows a user to select Stills, Movie and S&Q with the top dial used to change the overall mode in use. As a result, jumping from high resolution stills photography to class-leading UHD 4K video recording is a quick and seamless process.
Pair the Sony a7 IV with any number of the stellar lineup of Sony G Master lenses to suit your creative passions. Videographers will get the most out of high-quality lenses, such as the Sony FE 24mm f/1.4 G Master Lens with its face aperture and gorgeous subject separation. It's also worth taking a look at the impressive Sony FE Zeiss Distagon T* 35 F1.4 ZA Lens with its Carl Zeiss Optics. On the flip side, photographers will appreciate the speed and image quality from the Sony FE 90mm F2.8 Macro G OSS Lens - an ideal lens for portrait photography. Alternatively, the Sony FE 70-200mm f/4 OSS G Lens is one of the best all-purpose lenses that suits sports and wildlife photography.
By now, you will no doubt agree that the Sony a7 IV is a true masterclass of hybrid full-frame camera technology. Being able to rely on the same camera for professional-level stills and video capture is the true joy of shooting with the a7 IV. Capture stunning, high-resolution 10-bit UHD 4K 60p video for professional applications akin to cinematography outcomes. Alternatively, make the most of the photography capabilities offered by the Sony a7 IV, especially high-resolution images, and Sony's industry-leading focusing system, including 759 Phase Detection AF points and Real-Time Eye AF.
Barcode (UPC / EAN): 4548736133648
| IMAGING | |
| Lens Mount |
Sony E
|
| Sensor Resolution |
Actual: 34.1 Megapixel
|
| Effective: 33 Megapixel | |
| Image Sensor |
35.9 x 23.9 mm (Full-Frame) CMOS
|
| Image Stabilization |
Sensor-Shift, 5-Axis
|
| Capture Type |
Stills & Video
|
| EXPOSURE CONTROL | |
| Shutter Type |
Electronic Shutter, Mechanical Focal Plane Shutter
|
| Shutter Speed |
1/8000 to 30 Seconds
|
| 1/8000 to 1/4 Second in Movie Mode | |
| Bulb/Time Mode |
Bulb Mode
|
| ISO Sensitivity |
Photo
|
| 100 to 51,200 in Manual Mode (Extended: 50 to 204,800) | |
| 100 to 12,800 in Auto Mode | |
| Video | |
| 100 to 51,200 in Manual Mode (Extended: 100 to 102,400) | |
| 100 to 51,200 in Auto Mode | |
| Metering Method |
Center-Weighted Average, Highlight Weighted, Multi-Zone, Spot
|
| Exposure Modes |
Aperture Priority, Auto, Manual, Program, Shutter Priority
|
| Exposure Compensation |
-5 to +5 EV (1/3, 1/2 EV Steps)
|
| Metering Range |
-3 to 20 EV
|
| White Balance |
2500 to 9900K
|
| Presets: ATW, AWB, Auto, Cloudy, Colour Temperature, Colour Temperature Filter, Custom, Daylight, Flash, Fluorescent (Cool White), Fluorescent (Day White), Fluorescent (Daylight), Fluorescent (Warm White), Incandescent, Shade, Underwater |
|
| Continuous Shooting |
Up to 10 fps at 33 MP for up to 1000 Frames (Raw) / 1000 Frames (JPEG)
|
| Up to 8 fps at 33 MP | |
| Up to 6 fps at 33 MP | |
| Up to 3 fps at 33 MP | |
| Interval Recording |
Yes
|
| Self-Timer |
2/5/10-Second Delay
|
| STILL IMAGE CAPTURE | |
| Image Sizes |
3:2 Raw
|
| 33 MP (7008 x 4672) | |
| 3:2 JPEG | |
| 33 MP (7008 x 4672) | |
| 14 MP (4608 x 3072) | |
| 8.2 MP (3504 x 2336) | |
| 1:1 JPEG | |
| 22 MP (4672 x 4672) | |
| 9.4 MP (3072 x 3072) | |
| 5.5 MP (2336 x 2336) | |
| 4:3 JPEG | |
| 29 MP (6224 x 4672) | |
| 13 MP (4096 x 3072) | |
| 7.3 MP (3120 x 2336) | |
| 16:9 JPEG | |
| 28 MP (7008 x 3944) | |
| 12 MP (4608 x 2592) | |
| 6.9 MP (3504 x 1968) | |
| Aspect Ratio |
1:1, 3:2, 4:3, 16:9
|
| Image File Format |
HEIF, JPEG, Raw
|
| Bit Depth |
14-Bit
|
| VIDEO CAPTURE | |
| Internal Recording Modes |
H.265/XAVC HS 4:2:2 10-Bit
|
| UHD 4K (3840 x 2160) at 23.98/50/59.94 fps [50 to 200 Mb/s] | |
| H.265/XAVC HS 4:2:0 10-Bit | |
| UHD 4K (3840 x 2160) at 23.98/50/59.94 fps [30 to 150 Mb/s] | |
| H.264/XAVC S-I 4:2:2 10-Bit | |
| UHD 4K (3840 x 2160) at 23.98/25/29.97/50/59.94 fps [240 to 600 Mb/s] | |
| 1920 x 1080p at 23.98/25/29.97/50/59.94 fps [89 to 222 Mb/s] | |
| XAVC S 4:2:2 10-Bit | |
| UHD 4K (3840 x 2160) at 23.98/25/29.97/50/59.94 fps [100 to 200 Mb/s] | |
| 1920 x 1080p at 23.98/25/29.97/50/59.94 fps [50 Mb/s] | |
| XAVC S 4:2:0 8-Bit | |
| UHD 4K (3840 x 2160) at 23.98/25/29.97/50/59.94 fps [60 to 150 Mb/s] | |
| 1920 x 1080p at 23.98/25/29.97/50/59.94/100 fps [16 to 100 Mb/s] | |
| External Recording Modes |
4:2:2 10-Bit via HDMI
|
| UHD 4K (3840 x 2160) at 23.98/25/29.97/50/59.94 fps | |
| 1920 x 1080p at 23.98/50/59.94 fps | |
| 1920 x 1080i at 50/59.94 fps | |
| 4:2:0 8-Bit via HDMI | |
| UHD 4K (3840 x 2160) at 23.98/25/29.97/50/59.94 fps | |
| 1920 x 1080p at 23.98/50/59.94 fps | |
| 1920 x 1080i at 50/59.94 fps | |
| Fast-/Slow-Motion Support |
Yes
|
| Gamma Curve |
HDR-HLG, Sony S-Log 2, Sony S-Log 3
|
| Broadcast Output |
NTSC/PAL
|
| Built-In Microphone Type |
Stereo
|
| Audio Recording |
XAVC S: 2-Channel 16-Bit 48 kHz LPCM Audio
|
| MPEG4: 2-Channel AAC LC Audio | |
| INTERFACE | |
| Media/Memory Card Slot | Slot 1: CFexpress Type A / SD (UHS-II) |
| Slot 2: SD/SDHC/SDXC (UHS-II) | |
| Video I/O | 1 x HDMI (Unspecified Signal) Output |
| Audio I/O | 1 x 1/8" / 3.5 mm TRS Stereo Headphone Output |
| 1 x 1/8" / 3.5 mm TRS Stereo Microphone Input | |
| Power I/O | 1 x USB-C Input/Output |
| Other I/O | 1 x Sony Multi/Micro-USB Input/Output (Shared with Remote Input) |
| 1 x USB-C (USB 3.2 / 3.1 Gen 2) Input/Output (Shared with Power Input) | |
| Wireless | Wi-Fi 4 (802.11n), Bluetooth 4.1 |
| Mobile App Compatible | Yes: Android & iOS |
| App Name: Creators' App | |
| Functionality: Access Stored Files, Adjust Settings, Remote Control, Setup | |
| Global Positioning (GPS, GLONASS, etc.) |
GPS
|
| *Via Connected Smartphone | |
| MONITOR | |
| Display Size |
3.0"
|
| Resolution |
1,036,800 Dot
|
| Display Type |
Free-Angle Tilting Touchscreen LCD
|
| VIEWFINDER | |
| Type |
Built-In Electronic (OLED)
|
| Size |
0.5"
|
| Resolution |
3,680,000 Dot
|
| Eye Point |
23 mm
|
| Coverage |
1
|
| Magnification |
Approx. 0.78x
|
| Diopter Adjustment |
-4 to +3
|
| FOCUS | |
| Focus Type |
Auto and Manual Focus
|
| Focus Mode |
Continuous-Servo AF, Direct Manual Focus, Manual Focus, Single-Servo AF
|
| Autofocus Points |
Phase Detection: 759
|
| Contrast Detection: 425 | |
| Autofocus Sensitivity |
-4 to +20 EV
|
| FLASH | |
| Flash Modes |
Auto, Fill Flash, Hi-Speed Sync, Off, Rear Sync, Red-Eye Reduction, Slow Sync
|
| Maximum Sync Speed |
1/250 Second
|
| Flash Compensation |
-3 to +3 EV (1/3, 1/2 EV Steps)
|
| Dedicated Flash System |
TTL
|
| External Flash Connection |
Shoe Mount
|
| ENVIRONMENTAL | |
| Operating Temperature |
32 to 104°F / 0 to 40°C
|
| Storage Temperature |
-4 to 131°F / -20 to 55°C
|
| GENERAL | |
| Battery Type | 1 x NP-FZ100 Rechargeable Lithium-Ion, 7.2 VDC, 2280 mAh (Approx. 520 Shots) |
| Tripod Mounting Thread | 1 x 1/4"-20 Female (Bottom) |
| Accessory Mounting Thread | 1 x on Camera Body |
| Material of Construction | Magnesium Alloy |
| Dimensions (W x H x D) | 13.13 x 9.64 x 7.98 cm |
| Weight | 0.658 kg (With Battery, Recording Media) |
* Specifications subject to change by the manufacturer without notice
This product comes with a
24 month Australian warranty
from Sony Australia
Want to read more about warranties?
Welcome to our website. If you continue to browse and use this website, you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern Digital Camera Warehouse’s relationship with you in relation to this website. If you disagree with any part of these terms and conditions, please do not use our website.
The term ‘Digital Camera Warehouse’ or ‘us’ or ‘we’ refers to the owner of the website whose registered office is 174 Canterbury Road Canterbury NSW 2193. Our ABN is 73645463627. The term ‘you’ refers to the user or viewer of our website.
The use of this website is subject to the following terms of use:
Last updated: 1st September 2026
Digital Camera Warehouse is operated by DCW (NSW) Pty Ltd (ABN 73 645 463 627) ("Digital Camera Warehouse", "DCW", "we", "us" or "our").
We respect your privacy and are committed to handling personal information responsibly, transparently and securely.
This Privacy Policy explains how we collect, hold, use and disclose personal information, how you can access or correct your personal information, how you can make a privacy complaint, and how we manage personal information in accordance with the Privacy Act 1988 (Cth), including the Australian Privacy Principles (APPs), and other applicable Australian laws.
This Privacy Policy applies to personal information we handle through our website, stores, contact centre, customer service channels, competitions and promotions, events, social media interactions and other dealings with you.
We may provide additional privacy notices at the point where particular information is collected. Those notices should be read together with this Privacy Policy.
Personal information is information or an opinion about an identified individual, or an individual who is reasonably identifiable.
The types of personal information we collect depend on how you interact with us and the products or services you use.
We may collect and hold information including:
We do not seek to collect sensitive information unless it is reasonably necessary for our functions or activities and its collection is permitted by law.
Where we collect a government-related identifier or identity document, we will only collect, use or disclose that information where reasonably necessary and permitted by law. We do not use government-related identifiers as our own customer identifiers.
Where reasonable and practicable, we collect personal information directly from you.
We may collect personal information when you:
We may also receive personal information from third parties where reasonably necessary, including:
If you provide personal information about another person to us, you should ensure that you are authorised to provide that information and, where appropriate, make that person aware of this Privacy Policy.
Where lawful and practicable, you may interact with us anonymously or using a pseudonym, for example when making a general enquiry.
There are circumstances where we need to know your identity or particular contact information in order to provide a product or service. For example, we generally require identifying and delivery information to process an online order, arrange delivery, provide certain warranty services, process a refund, verify a transaction or meet legal obligations.
We may collect, use and disclose personal information for purposes including:
Where required by law, we will obtain your consent before using or disclosing personal information for a secondary purpose.
Some products sold by Digital Camera Warehouse may be supplied, fulfilled or shipped directly to you by a manufacturer, distributor, wholesaler, supplier or other fulfilment partner.
Where this occurs, we may disclose the personal information reasonably necessary for that party to process and fulfil your order.
Depending on the circumstances, this may include:
We seek to limit the information provided to what is reasonably necessary for the supplier or fulfilment partner to perform the relevant service.
A supplier or fulfilment partner receiving personal information from DCW solely for the purpose of fulfilling a DCW order is not authorised by DCW to use that information for its own unrelated direct marketing.
Where appropriate, we require organisations handling personal information on our behalf to protect that information, restrict its use to authorised purposes and notify us of relevant privacy or security incidents.
We may disclose personal information to third parties where reasonably necessary for our business operations or where otherwise permitted or required by law.
These parties may include:
We do not sell customer personal information to third parties for their own unrelated marketing purposes.
Where a service provider handles personal information on our behalf, we take reasonable steps appropriate to the circumstances to ensure that the information is handled securely and for authorised purposes.
Overseas disclosure and storage
Some of the third parties, technology providers, service providers and contractors we use may be located outside Australia or may store, process or access personal information from locations outside Australia.
DCW may disclose personal information to overseas recipients in connection with services including ecommerce, email marketing, payment processing, fraud prevention, customer support, website technology, customer review services and the provision of technical, development or operational support by contractors.
In some circumstances, authorised contractors located outside Australia may be provided with remote access to DCW systems containing personal information where that access is reasonably necessary for them to perform services for DCW. Any such access is subject to appropriate access controls, confidentiality obligations and other privacy and security requirements.
Based on our current service arrangements, overseas recipients of personal information are likely to be located in the United States of America, Canada, Singapore, Slovakia, Sweden, the United Kingdom, countries within the European Union and Iran.
Where we disclose personal information to an overseas recipient, we take reasonable steps as required by applicable Australian privacy law in relation to that disclosure. Depending on the circumstances, these steps may include contractual requirements, restrictions on the permitted use of personal information, access controls, security requirements, confidentiality obligations and requirements applying to service providers, contractors and subcontractors.
Some service providers operate infrastructure, support functions or subprocessors across multiple locations. The locations used by our service providers and contractors may change from time to time. We periodically review our overseas data-handling arrangements and will update this Privacy Policy where necessary.
Before using an overseas provider or permitting an overseas contractor to access personal information, we consider the nature of the information, the purpose of the disclosure or access, the recipient and the privacy and security protections appropriate in the circumstances.
The location of technology infrastructure and service providers may change from time to time. We will keep this information under review and update this Privacy Policy where necessary.
Before using an overseas provider or disclosing personal information overseas, we consider the nature of the information, the purpose of the disclosure, the recipient and the privacy and security protections that are appropriate in the circumstances.
When you make a purchase, payment information may be processed by DCW and/or third-party payment and financial service providers.
We use payment information only as reasonably necessary to process, verify, reconcile, refund or investigate transactions, prevent fraud, comply with financial and legal requirements and manage related customer service issues.
Payment providers may independently handle personal information under their own privacy policies and legal obligations.
We do not disclose payment information to suppliers fulfilling an order unless that information is genuinely necessary for the authorised transaction and its disclosure is permitted by law. A supplier fulfilling an ordinary drop-shipped order does not require your full payment card details.
We take reasonable steps to protect DCW and our customers against fraud, unauthorised transactions and misuse.
We may use information relating to an order, account, payment, device, network, delivery address, transaction history or other relevant indicators to identify transactions that may require additional verification.
We may also use third-party fraud prevention or verification services.
Where additional verification is reasonably necessary, we may contact you or request further information before completing an order.
Any identity information collected for verification purposes will be handled in accordance with this Privacy Policy and applicable law and should not be retained for longer than reasonably necessary unless retention is required or permitted by law.
We may use computer programs and automated tools to assist with activities such as transaction monitoring, fraud detection, order risk assessment, security, product availability, website functionality and business analytics.
For fraud prevention and order verification, automated systems may analyse information such as:
Automated systems may identify or flag an order for additional verification, manual review, delay, cancellation or other fraud-prevention action.
Where we arrange for a computer program to use personal information to make, or substantially and directly assist in making, a decision that could reasonably be expected to significantly affect an individual's rights or interests, we will provide the transparency required by applicable privacy law, including information about the kinds of personal information used and the kinds of decisions made or substantially assisted by automated systems.
Where appropriate, we maintain human oversight or review processes for significant decisions involving automated systems.
We may send information about products, services, promotions, events or offers where you have consented to receive marketing communications or where we are otherwise permitted to do so by law.
Purchasing a product from DCW does not, by itself, mean that you are required to subscribe to our marketing communications.
Transactional communications relating to an order, payment, delivery, warranty, repair, security matter or customer service request are separate from marketing communications.
Where required, our electronic marketing communications will identify the sender and contain a clear and functional method of unsubscribing.
You may opt out of direct marketing at any time by:
We will action unsubscribe requests in accordance with applicable law.
Opting out of marketing will not prevent us from sending communications that are reasonably necessary to manage an existing transaction, service, account, warranty, safety or legal matter.
We do not authorise a supplier that receives your information solely to fulfil a DCW order to independently add you to its marketing database.
Our website may use cookies, pixels, tags, local storage and similar technologies.
These technologies may be used to:
Some of these technologies may be provided by third-party analytics, advertising, ecommerce or technology providers.
Information collected through these technologies may include IP address, device information, browser information, pages viewed, referring websites, interactions, approximate location derived from technical information and cookie or advertising identifiers.
You can control certain cookies through your browser or device settings. Disabling some cookies may affect the operation or functionality of our website.
Where consent is required by applicable law for a particular technology or use, we will seek that consent.
Our website may contain links to websites, applications or services operated by third parties.
Those third parties may have their own privacy practices and policies. We encourage you to review their privacy information before providing personal information to them.
This Privacy Policy applies to personal information handled by DCW and does not govern the independent privacy practices of third parties.
We take reasonable steps to ensure that personal information we use or disclose is accurate, up to date, complete and relevant, having regard to the purpose for which it is used or disclosed.
You can help us by providing accurate information and notifying us if your information changes.
If you believe personal information we hold about you is inaccurate, out of date, incomplete, irrelevant or misleading, you may ask us to correct it.
We take reasonable technical and organisational steps appropriate to the circumstances to protect personal information we hold from misuse, interference and loss and from unauthorised access, modification or disclosure.
Depending on the nature of the information and systems involved, our safeguards may include:
No method of electronic transmission or storage can be guaranteed to be completely secure. We therefore cannot guarantee that a security incident will never occur, but we will take reasonable steps required by law to prevent and respond to privacy and security incidents.
We maintain processes for identifying, containing, investigating and responding to suspected privacy and data security incidents.
Where a data breach is subject to the Notifiable Data Breaches scheme under the Privacy Act, we will assess the incident and notify affected individuals and the Office of the Australian Information Commissioner where required by law.
We also expect relevant service providers, suppliers and fulfilment partners handling personal information on our behalf to notify us of privacy or security incidents affecting that information so that appropriate action can be taken.
We retain personal information only for as long as reasonably necessary for the purposes for which it is held or as required or permitted by law.
The period for which information is retained varies depending on factors including:
Where personal information is no longer required for a purpose for which it may lawfully be used or disclosed, and we are not legally required to retain it, we take reasonable steps to destroy it or ensure that it is de-identified.
Our destruction and de-identification processes may take account of backup systems and technical retention cycles.
If we receive personal information that we did not request, we will consider whether we could have lawfully collected that information.
Where we could not have lawfully collected it and we are not required or authorised by law to retain it, we will take reasonable steps to destroy or de-identify it.
You may request access to personal information we hold about you.
To protect your privacy, we may need to verify your identity before providing access.
We will respond to access requests within a reasonable period and provide access in the manner requested where it is reasonable and practicable to do so, subject to any exceptions permitted by law.
In some circumstances, the Privacy Act permits us to refuse access to some or all of the information requested. If we refuse access where the law requires us to provide reasons, we will explain the basis for the refusal and available complaint mechanisms.
We will not charge you for making an access request. Where permitted by law, we may charge a reasonable amount for costs associated with providing access, and we will tell you about any proposed charge before proceeding.
You may ask us to correct personal information we hold about you if you believe it is inaccurate, out of date, incomplete, irrelevant or misleading.
We will respond within a reasonable period.
Where required and appropriate, we will take reasonable steps to notify relevant third parties to whom we previously disclosed the information of a correction.
If we refuse a correction request, we will provide reasons where required by law and explain the available complaint mechanisms.
If you believe we have not handled your personal information appropriately or have breached an applicable privacy obligation, please contact us using the details below.
Please provide enough information for us to understand the nature of your concern and how you would like it resolved.
We will:
We aim to resolve privacy complaints within 30 days where reasonably practicable. If a matter is complex or requires additional time, we will keep you informed.
If you are not satisfied with our response, you may be entitled to make a complaint to the Office of the Australian Information Commissioner.
For questions about this Privacy Policy, requests to access or correct personal information, privacy complaints or other privacy enquiries, please contact:
Privacy Officer
Digital Camera Warehouse
DCW (NSW) Pty Ltd
ABN 73 645 463 627
174 Canterbury Road
Canterbury NSW 2193
Australia
Phone: 1300 365 220
Email: info@digitalcamerawarehouse.com.au
Please mark written correspondence "Attention: Privacy Officer".
We may update this Privacy Policy from time to time to reflect changes to our business, technology, information-handling practices or legal obligations.
The current version will be published on our website and will show the date on which it was last updated.
Where a change materially affects how we handle personal information, we will take reasonable steps to provide additional notice where appropriate.
Privacy is an ongoing responsibility.
We seek to manage personal information in a transparent and accountable way, collect only the information reasonably necessary for our functions and activities, protect information while it is held, provide appropriate control over marketing communications, and ensure that personal information shared with suppliers and service providers is limited to legitimate business purposes.
If you have a question about how your personal information is handled, please contact us using the details above.