Digital Camera Warehouse

About Us

Who We Are - DCW

At Digital Camera Warehouse (DCW), we live and breathe photography. We are more than just a specialist camera retailer. Our team includes everyone from budding to seasoned photographers, photography enthusiasts and admirers of the beautiful stories that can come from a single image.

We have been operating since 2001, so we know a thing or two about photography. We pride ourselves on our high standards of service, efficient delivery, and the exceptional product and technical knowledge that we can provide our customers.

Over the years, we have built a business that is unique to DCW and our customers. Not only can we help you with your photography equipment, we can provide solutions for all your warranty needs with Camera Mechanics, which in turn gives you peace of mind about your much-loved kit. Use your camera gear to the full potential with ATF, which has all your accessory needs covered. Through our collection of blogs written by our experts, we aim to provide insightful and educational photography-based information, while our Contact Centre experts are always able to help you out. Our team are extremely knowledgeable when it comes to anything about cameras and accessories or photography.

We have absolutely everything you need to make the most out of your photography journey.

For any queries you may have, our experts in our Sydney based Contact Centre are more than happy to help you out. They will go above and beyond to provide you with great service.

Our Story - DCW

Like so many other success stories in business, DCW came from humble beginnings. It all began with a search for a reasonably priced memory card. That’s it. We couldn’t find it, so we took matters into our own hands. Shortly after, the decision was made to start helping others find what they were looking for. Since then, it has been our mission to help photography enthusiasts, near and far, get products to make their photographic journey a reality.

We are a team of individuals who are passionate about photography, and we place huge importance on providing our customers with honest, informative, and insightful information. We pride ourselves on supplying not only the best products, but the best service and experience there is to offer.

Here at DCW we are firm believers in equality. You may have noticed that our brand colours are purple, white, and green, which represents an inclusive ideology. Purple represents justice, fairness, dignity and pride, white stands for goodness and safety while green represents hope and harmony. All of these ideals represent the core values of DCW. They are the values that define who we are.

Our Values - DCW


At DCW we take pride in offering everyone a fair go, from our staff to our customers to our suppliers. We constantly provide fair prices, fair opportunities, and fair resolutions, and live up to the motto “a fair go”.


Our team is made up of many wonderful and different individuals that give us great perspective. We are people, we are photographers and we too are consumers, so we understand the concerns, frustration, excitement, and fulfilment that comes along with acquiring new photography equipment. It is our priority to make sure that you are always supported when you reach out to us.


We are incredibly proud to provide a diverse, accommodating, and inclusive environment where both our customers and team members feel safe and accepted. DCW is a judgement-free zone, and that is something that we will always stand by. No matter who you are or your level of photography experience, we are here to help.

Storytelling is such an important and personal endeavor for all of us, with every journey and vision bringing something unique and special to the world. Being able to recognise and share all those experiences is what makes photography so special and really brings meaning to the saying “a picture tells a thousand words”.

We truly believe that photography is for everyone.