Sony A7R III A Camera Body

The Sony Alpha A7R III A Mirrorless Digital Camera is a versatile, high-performance camera characterized not only by its resolution but also by its multimedia versatility. The combination of a 42.2MP full-frame sensor, 10fps burst shooting, and a highly sophisticated AF system makes this camera an excellent choice for a wide range of photographers.

The camera features an improved dynamic range, incredible high ISO performance, and significantly improved real-world AF performance, as well as enhanced 5-axis in-body image stabilisation over its predecessor.

The A7R Mark III A offers incredibly well-rounded features, with great image quality, fast burst shooting speeds, dual SD memory card slots and high-quality 4K video in a reasonably compact package. Besides, the seemingly limitless customization options allow the user to act quickly, whether capturing fast action scenes or expansive landscapes.

Sony A7R IIIA employs an improved rear LCD panel, up to 2.36 million dots compared to the 1.44 million dots in the original A7R III model. Also, the USB port has been updated to USB 3.2 to match the Sony A7S III.

The Sony A7R Mark III-A is perfect for hybrid stills and video shooters, photographers looking for a versatile tool for a broad range of subjects in a compact camera body.

Sony FE 24-70mm f/2.8 G Master Lens

As part of the G Master series, the Sony FE 24-70mm f/2.8 GM lens represents the ultimate fusion of image resolution and sharpness. Designed for the Sony E-mount full-frame and compatible with APS-C cameras, the 24-70mm f/2.8 is can take advantage of today’s high megapixel sensors, 4K Video, and potential future resolutions like 8K. With edge-to-edge sharpness, a great zoom range and a constant f/2.8 aperture this lens delivers fantastic optical performance and versatility.

Superb Resolution

The optical design of the lens incorporates three aspherical elements including a XA (extreme aspherical) element that has a refined surface that makes the lens capable of achieving extraordinary sharpness by eliminating optical imperfections to reduce aberrations and deliver astonishing levels of resolution.

9-Blade Circular Aperture for Rich Bokeh

The in-focus areas are captured with precise sharpness, which contrasts with the out-of-focus areas that dissolve smoothly into a rich beautiful bokeh. A 9-blade rounded iris diaphragm creates a smooth circular background blur perfectly suited for portraiture, product shots and a range of other professional applications.

Natural Image Rendering

A complex optical construction with 18 elements arranged in 13 groups enables the lens to deliver exceptionally high resolution. Comprising one ED (Extra-low Dispersion) and one Super ED glass element, the lens effectively controls chromatic aberrations and colour fringing to produce natural images with natural colours and increased contrast, throughout the entire zoom range.

Fast f/2.8 Aperture

A constant f/2.8 maximum aperture delivers consistent performance across the entire zoom range of the lens, offering superior low-light performance and ensuring that the lens is capable of producing a shallow depth of field. The bright f/2.8 aperture means that fast shutter speeds can be used to capture decisive moments, making the lens perfect for wedding, event, and sports photography.

Versatile Zoom Range

Offering a wide-angle to short telephoto range, the lens is suitable for a variety of shooting scenarios, including street photography, photojournalism, and landscapes. Its fast aperture and zoom range make it the perfect workhorse lens allowing you to capture a wide range of compositions without ever needing to swap lenses.

High Speed Precise AF System

A Direct Drive SSM (Super Sonic wave Motor) system provides quick, and precise AF control as well as incredibly responsive manual focus handling.

Optimised for Video

The silent Direct Drive Motor offers ultra-fast and quiet AF, essential for video, while the focus hold button can lock the focus even during continuous AF operation.

Nano AR Coating

Application of a Nano AR coating to the individual lens elements suppresses surface reflections and minimises flare & ghosting, to deliver a noticeable improvement in clarity, contrast, and overall image quality, particularly in backlit shooting situations.

Internal Focus Mechanism

The front element does not rotate during focusing or zooming, allowing the use of a screw-in circular polarising filter and meaning the lens does not shift in balance when zooming.

Professional Controls for Comfortable Handling

The lens is equipped with an AF/MF switch and a customisable lens button, making shooting faster and easier. The focus and zoom rings are textured and rubberised to ensure an easy grip even in low temperatures. The lens has a zoom lock that protects the lens from extending during transport and the included lens hood has a lock to prevent accidental detachment.

Robust Reliability

Dust and moisture sealing ensures maximum protection for reliable operation in challenging environmental conditions, allowing you to shoot images and video with confidence.

The versatile Sony FE 24-70 mm f/2.8 GM lens provides the flexibility to capture images ranging from wide-angle landscapes to emotive portraits and is an ideal match for Sony's E-mount cameras.