The Sony Cyber-Shot DSC-HX350 is a bridge style camera that combines a 20 megapixel Exmor R CMOS sensor, a Bionz X imaging engine, a powerful lens with 50x optical zoom lens and DSLR-like handling to intuitively capture stunning, high quality photos and video. This camera’s versatile mix of sharp optics in a lightweight yet ergonomic body delivers up to 10 frames per second in burst mode, making it a great choice for beginners, photography enthusiasts, travellers, families and users looking to take the next step in their creative journey.
20.4 Megapixel Exmor R CMOS Sensor
The Exmor R Sensor at the heart of the camera captures 20.4 Megapixel still images and full HD videos. Its high resolution capabilities deliver detail rich photos and video, while equipping you with the creative freedom to edit and crop your images for pixel perfect compositions.
Bionz X Image Processor
The Bionz X Image Processor ensures that detail in visuals are well preserved and colours have a natural appeal. The imaging engine corrects the diffraction and area-specific noise, ensuring images are sharp and retain maximum quality even when shooting in challenging lighting conditions.
Zeiss Lens with 50x Optical Zoom
The HX350 is equipped with a premium Zeiss Vario-Sonnar T 50x optical zoom lens that allows you to magnify your subject from a great distance while maintaining a sharp image edge to edge image. The long zoom also gives you the freedom to shoot a wide variety of subjects including family events, portraits, wildlife, sports, macro and more. It is a great as an all-rounder making it perfect for both travel and everyday shooting.
Optical Steady Shot technology combines a 5-axis sensor shift mechanism with electronic stabilization to give you shake-free videos and super sharp pictures. Especially useful at the telephoto end of the zoom range and when shooting in low-light environments, it equips you with the confidence to capture a wide range of subjects in crisp, clear detail.
Versatile Focusing Operation
Sony’s DSC HX350 is equipped with a fast AF system that has 3 modes, AF (Auto Focus), DMF (Direct Manual Focus) and MF (Manual Focus). The standard AF mode is works quickly and consistently, and is can track moving subjects, making it easy to shoot subjects that quickly or unpredictably. The DMF provides a unique combination of autofocus with manual fine-tuning, allowing for minor adjustments after AF to create unique focus effects for precise compositions.
DSLR-Like Shooting Modes
Thanks to P, A, S and M modes, the HX350 can be handled just like a DSLR. You can customise your exposure mode according to your shooting style, or subject. Naturally a Full Manual mode is also available, allowing you to take complete control of your shooting settings.
EVF and Tilting LCD Display
The electronic viewfinder features a 201k-dot resolution and 100% coverage to give you a clear, real-time preview, even in extremely bright daylight conditions.. A3-inch 921k-dot tilting LCD is housed at the rear for a more casual shooting experience. Its versatile design lets you shoot low or high angle compositions while being able to easily observe the viewfinder, encouraging you to seek out interesting and unique perspectives.
Scene Modes for Easy Shooting
A wide variety of pre-set scene modes are programmed into the DSC-HX350 to help you capture various subjects in different settings. These can be used to assist with portraits, landscapes, fireworks, snow and more, making great photos a simple point-and-shoot affair.
Manufacturer Code: DSC-HX350
5184 x 3456
Image ratio w:h
1:1, 4:3, 3:2, 16:9
Sensor photo detectors
6.17 x 4.55 mm
Auto, 80-3200 (up to 12800 in Multi-Frame NR mode)
Boosted ISO (maximum)
JPEG quality levels
Optics & Focus
Focal length (equiv.)
Contrast Detect (sensor)
Normal focus range
Macro focus range
Screen / viewfinder
Minimum shutter speed
Maximum shutter speed
Manual exposure mode
Subject / scene modes
8.50 m (at Auto ISO)
Off, auto, fill, slow sync, advanced, rear sync
Yes (2 or 10 sec, portrait)
-2–3 (at 1/3 EV steps)
1920 x 1080 @ 60p / 28 Mbps, AVCHD, MTS, H.264, Dolby Digital
1920 x 1080 @ 60i / 24 Mbps, AVCHD, MTS, H.264, Dolby Digital
1920 x 1080 @ 60i / 17 Mbps, AVCHD, MTS, H.264, Dolby Digital
1920 x 1080 @ 24p / 24 Mbps, AVCHD, MTS, H.264, Dolby Digital
1920 x 1080 @ 24p / 17 Mbps, AVCHD, MTS, H.264, Dolby Digital
1440 x 1080 @ 30p / 12 Mbps, MP4, H.264, AAC
SD/SDHC/SDXC + Memory Stick Pro Duo
USB 2.0 (480 Mbit/sec)
NB-BX1 lithium-ion battery & charger
Battery Life (CIPA)
Weight (incl. batteries)
130 x 93 x 103 mm
* Specifications subject to change by the manufacturer without notice