The FujiXF10 is stylish, able to capture great images as well as video, and makes photography fun. It has a large APS-C sized sensor that is around 14 times larger than a conventional smart phone sensor as well as a stack of neat features like snapshot mode, slow motion video and a wireless function that makes it easy to share your pics. Check your photos and add creative filters and film simulations with the cameras touchscreen and take it wherever you go because it is portable, stylish and lightweight at only 280g.

Classic Design with 24.2-Megapixel Sensor

Inspired by the classic Fujifilm cameras of yesteryear the design of the XF10 has been modernised with a high resolution 24.2-megapixel image sensor that is 14x bigger than most mobile phone sensors. This allows you to capture images with soft backgrounds and photograph in low-light.

Fixed 18.5mm f/2.8 Lens

With a fixed 18.5mm focal length and a bright f/2.8 lens aperture, the XF10 has a field of view equal to a 28mm lens on a film camera. This classic perspective means you can comfortably shoot everything from landscapes to street photography and makes it easier to capture snapshots of the moments that matter.

Easy to Use Pocket-sized Compact

Designed to be a super convenient camera for everyday use, the XF10 weighs only 280g and has a low-profile lens perfect for travel. It is easy to operate with a mode dial and both a front and rear command dial for quick adjustments. The camera also features an advanced SR auto mode which can analyse the scene to optimises focus and exposure settings.

Image Transfer to a Smart Device

The camera uses the latest Bluetooth technology for the quick and simple transfer of images to your smartphone or tablet, so you can upload images to share on your favourite social network. The camera can also connect to the Fuji instax printer which allows you to make instant prints as presents or mementos.

Get Creative with Filters and Film Simulation

Put a spin on your snapshots by using one of the 11 film simulation modes or 19 image filters that allow you to get more creative with the way your images look. Add a traditional film emulation that is based on actual Fuji film stock like PROVIA, Velvia, or ASTIA for an instant classic look.

4K Burst, Full HD Video and HD Slow Motion

By shooting video in ultra-high resolution 4K the XF 10 can record a rapid 15 frames a second, perfect for capturing fast moving subjects. It can also film stunning Full HD video for those times when a photo just doesn’t capture it all and has a 4x slow motion ability when shooting HD footage.

Digital Teleconverter, Macro Functions

The Fuji XF 10 is a more than capable little pocket camera with a stack of innovative new shooting modes that help you capture better images, like the digital teleconverter that zooms your 28mm lens into a 35mm or 50mm lens with the press of a button. The camera also boasts a macro ability of 10cm that means you can get up close and personal with your subject.

Snapshot Mode

For better spontaneous shooting the snapshot mode locks the aperture and focus at a set distance of either 2m or 5m, so you can keep your attention on the framing and waiting for that decisive moment rather than worrying about the focus of your shot.

3-Inch 1040k-dot LCD Touchscreen

The Fujifilm X-F10 has been designed to look sophisticated and refined without being overly complicated to use. One of the ways Fuji have made it easy is with the addition of a touchscreen that supports familiar pinch, swipe and drag gestures. This makes it easy to find the shots you want to share and can even be used when your shooting to quickly change into a 1x1 square shot mode.