Fujifilm has an extensive history of developing and manufacturing photographic equipment and suppliesand are well regarded among photographers for their unwavering dedication to colour rendition and tonal image quality. The new GFX 50S takes digital photography to impressive new heights with its 51.4-megapixel medium format sensor, removable electronic viewfinder and intuitive control system.

Brand New G-Format

The Fujifilm GFX 50S Medium Format Mirrorless introduces Fuji’s brand new G-Format to their line-up of highly regarded digital cameras.Pioneeringan extremely high end medium format digital resolution combined with a stylish mirrorless body design the camera is designed to offer refined performance for professional advertising, studio, commercial and editorialwork.

Cutting Edge Resolution

The GFX delivers exceptional sharpness and superior image quality with a 51.4-megapixelmedium format CMOS image sensor. The huge megapixel count creates image files with amassive amount of flexibility for editing and post production work while the cameras impressive 14-stop dynamic range with 14-bit RAW data captures rich skin tones and superb fine detail.

More than 1.6x Bigger Sensor

Measuring a colossal 43.8 x 32.9mm, the sensor is more than 1.6 times the size of a 35mm full frame making it capable of delivering increased low-light performance along with anenhanced shallow depth of field. With customisable aspect ratios of 4:3 (default), 3:2, 1:1, 5:4, 7:6,16:9, and even 65:24 the sensor can replicate a similar range of options as film style formats.

ISO Sensitivity

With a standard ISO range of 100-12800 the G-FX can be extended to up to 102400 with enables you to capture images even in less than ideal lighting conditions. In addition, the Auto ISO function allows you to set a shutter speed limit and high ISO limit to ensure image quality is maintained.

X-Processor Pro

The X-Processor Pro Imaging Processor provides Fuji’s famous refined colour tonality to ensure beautiful colour rendition and ensure the camera captures awide dynamic range from deep shadow to strong highlights. The processing power also provides a quick start up time, accurate autofocus and in camera RAW conversion to a 8-bit TIFF format.

Advanced Film Simulation

Fuji’s long history of film manufacture has carried through into their digital range with the GFX offering a selection of classic Fuji film simulations. From the faithful PROVIA look to the more saturated Velvia and ASIA simulations the medium format camera also offers a 3 different monochrome film which feature their own colour filter modes as well.

Dual Card Slot

The Fuji Medium Format camera has two card slots that support high speed UHS-II SD cards for optimised read and write speeds. You are able to select storage based on format for example JPEG or RAW as well as different media type like movie or image to ensure your files are easy to manage.

Mirrorless Body Construction

The GFX’smirrorless body design combines the principals required to achieve first-class image quality with a convenient ergonomic styling. Weighing only 800g the system is incredibly lightweight compared to medium format cameras in the same class.

Weather Resistant Construction

The Fuji GFX 50Shelps to ignite your creativity in any environment,with its 58 weather-sealed points the GFX is weather resistant, splash proof and freeze proof to -10°C. Whether it’s high resolution panoramic landscapes or fine detail portraiture the cameras robust designensures your equipment stays safe helping you to focus on capturing exactly what you envisage.

Flexible Shooting

With adetachable 3.69M dot Electronic View Finder (EVF), the GFX 50Soffers the option to mount the EVF in a range of angles using an additional adapter, to facilitate a choice of different shooting styles.

Compatible with VG-GFX1 Battery Grip

The camera can also be combined with a vertical battery grip, the VG-GFX1 which is optimised for portrait orientation photography and also supports studio tethering for an enhanced work flow. The EVF and LCD display can also display both battery level when using the grip so you can manage your power requirements.

3.2-Inch Tilt LCD

Designed to make it more comfortable to composeultra-low and high angle shots, the camera features a high resolution tilting LCD screen on the back of the camera that is able to tilt in three directions (90° up, 45° down and 60° to the right).

Intuitive Smart Touchscreen Display

The LCD touchscreen is bright and can be used to review your images while also ensuring quick controls are at your fingertips. A flick up and down switches between RGB histogram and highlight alert modes, a double tap enlarges the live view for critical focus and playback zoom. Additionally, you can tap, press, and drag to modify autofocus settings and selections as well as pinch to zoom and swipe to view the next shot in the playback mode.

1.28-Inch Sub Monitor

In addition to the massive LCD touchscreen, the GFX also displays all your main settings on a sub monitor that can be viewed with a quick glance down, it can be customised and has a backlight so you can always see your settings even if shooting at night or in a studio.

Assisted Shooting

The GFX also has an integrated 3D electronic level that is designed for architecture or landscape photography that offers refined compositional control when shooting with horizontal and vertical lines. There is also four types of histograms RGB as well as brightness that are also able to display highlight warnings.The GFX also features a depth of field scale as well as focus peaking so that you can make fine focus adjustments to your shots.

Refined Control System

As well as standard front and rear controls the camera features dedicated shutter speed and ISO dials which when combined with the GF series lenses aperture ring allow you complete control over your camera settings. The GFX also features an 8 direction joystick for easy framing and accurate autofocus adjustment and 10 function buttons that can be customised and assigned to Q menu items for quick access.

Wireless Connectivity

Built-in Wi-Fi allows you to control the GFX from your mobile device, you can remotely trigger the camera, modify settings and transfer images directly to your smart device. The wireless connection works in conjunction with the free FUJIFILM camera remote app and can be very useful to preview your composition while your camera is tripod mounted.

Specifically Designed Medium Format Fujinon Lenses

The Fuji will release an initial lens line-up of six weather resistant Fujinon GFlenses to support photographers cover the entire gamut of photographic situations. Making full use of the cameras mirrorless flange design the back focus distance of the lenses has been shortened as much as possible. This prevents potential vignetting and delivers razor sharp results across the entire frame.

The Fujinon GF Lenses consist of:

Standard Prime
The GF63mmF2.8 R WR (equivalent to 50mm in the 35mm format)
Wide-Angle Standard Zoom<
The GF32-64mm F4 R LM WR (equivalent to 25-51mm in the 35mm format)
Mid-Telephoto Macro1:0.5<
The GF120mmF4 Macro R LM OIS WR (equivalent to 95mm in the 35mm format)
Fast Aperture Mid-Telephoto<
The GF110mmF2 R LM WR (equivalent to 87mm in the 35mm format)
Super Wide Angle<
The GF23mmF4 R LM WR (equivalent to 18mm in the 35mm format)
Wide Angle
The GF45mmF2.8 R WR (equivalent to 35mm in the 35mm format)

Offering superior image quality, the Fujifilm GFX 50SMedium Format Mirrorless Camera is set to redefine high resolution professional photography. Creating a camera that delivers larger format capabilities in a more convenient form factor, Fuji have ensured that creating striking high resolution images is more straight forward than ever before.