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Hoya Filters

Since its establishment in 1941 as Japan's first specialty manufacturer of optical glass, Hoya has diversified into new business areas that exploit the potential of advanced optics technologies. The Company has continued to grow as a global enterprise through the expansion of its diverse business, which encompass electro-optics, photonics, vision care, health care and crystal products.

The wide aperture lenses of today are very expensive and all photographers want to get the most speed, optical performance, and dollar performance from their investment.

Say a customer pays $800.00 for a 28-70mm f/2.8 lens. Then, to protect this investment the customer buys a cheap bare glass filter, which has a light reflection rate of 9%. This filter is literally slowing the lens down by 9%, or effectively turning a $800 f/2.8 lens into the equivalent of a slower f/3.0 lens worth $455. The value of the lens drops 9% when you put the cheap filter on it. The cost savings of the less expensive filter do not off set the loss of lens speed.

Also, this does not address the loss of sharpness or focus shift, which can have a noticeable detrimental impact on picture quality. For these reasons, Hoya multi-coated filters present the best value on the market today.



58mm - Hoya 58mm CP HD Filter

58mm - Hoya 58mm CP HD Filter
$209.00
 

62mm - Hoya 62mm CP HD Filter

62mm - Hoya 62mm CP HD Filter
$209.00
 

Hoya Infrared R72 Filter – 77mm

Hoya Infrared R72 Filter – 77mm
$219.00
 

Hoya 58mm Variable Neutral Density (ND) Filter

Hoya 58mm Variable Neutral Density (ND) Filter
$219.00
 

Hoya 62mm Variable Neutral Density (ND) Filter

Hoya 62mm Variable Neutral Density (ND) Filter
$219.00
 

77mm - Hoya 77mm Circular Polarising Pro1 D DMC Filter

77mm - Hoya 77mm Circular Polarising Pro1 D DMC Filter
$225.00
 

77mm Hoya Neutral Density NDx400 HMC Filter

77mm Hoya Neutral Density NDx400 HMC Filter
$229.00
 

Hoya 67mm Variable Neutral Density (ND) Filter

Hoya 67mm Variable Neutral Density (ND) Filter
$229.00
 

82mm - Hoya 82mm UV HD Filter

82mm - Hoya 82mm UV HD Filter
$239.00
 

82mm Hoya Neutral Density NDx400 HMC Filter

82mm Hoya Neutral Density NDx400 HMC Filter
$239.00
 

67mm - Hoya 67mm CP HD Filter

67mm - Hoya 67mm CP HD Filter
$249.00
 

82mm - Hoya 82mm Circular Polarising Pro1 D DMC Filter

82mm - Hoya 82mm Circular Polarising Pro1 D DMC Filter
$249.00
 

86mm - Hoya 86mm Circular Polarising Filter

86mm - Hoya 86mm Circular Polarising Filter
$259.00
 

72mm - Hoya 72mm CP HD Filter

72mm - Hoya 72mm CP HD Filter
$259.00
 

Hoya 72mm Variable Neutral Density (ND) Filter

Hoya 72mm Variable Neutral Density (ND) Filter
$259.00
 

Hoya 77mm Variable Neutral Density (ND) Filter

Hoya 77mm Variable Neutral Density (ND) Filter
$289.00
 

77mm - Hoya 77mm CP HD Filter

77mm - Hoya 77mm CP HD Filter
$299.00
 

Hoya 82mm Variable Neutral Density (ND) Filter

Hoya 82mm Variable Neutral Density (ND) Filter
$309.00
 

82mm - Hoya 82mm CP HD Filter

82mm - Hoya 82mm CP HD Filter
$359.00