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Hoya Filters

Since its establishment in 1941 as Japan's first specialty manufacturer of optical glass, Hoya has diversified into new business areas that exploit the potential of advanced optics technologies. The Company has continued to grow as a global enterprise through the expansion of its diverse business, which encompass electro-optics, photonics, vision care, health care and crystal products.

The wide aperture lenses of today are very expensive and all photographers want to get the most speed, optical performance, and dollar performance from their investment.

Say a customer pays $800.00 for a 28-70mm f/2.8 lens. Then, to protect this investment the customer buys a cheap bare glass filter, which has a light reflection rate of 9%. This filter is literally slowing the lens down by 9%, or effectively turning a $800 f/2.8 lens into the equivalent of a slower f/3.0 lens worth $455. The value of the lens drops 9% when you put the cheap filter on it. The cost savings of the less expensive filter do not off set the loss of lens speed.

Also, this does not address the loss of sharpness or focus shift, which can have a noticeable detrimental impact on picture quality. For these reasons, Hoya multi-coated filters present the best value on the market today.



67mm - Hoya 67mm Circular Polarising Filter

67mm - Hoya 67mm Circular Polarising Filter
$105.00
 

52mm - Hoya 52mm UV HD Filter

52mm - Hoya 52mm UV HD Filter
$105.00
 

Hoya Pro Neutral Density 64 Filter - PROND64 - 67mm

Hoya Pro Neutral Density 64 Filter - PROND64 - 67mm
$109.00
 

77mm Hoya Neutral Density 2x (ND2) HMC Filter

77mm Hoya Neutral Density 2x (ND2) HMC Filter
$109.00
 

77mm Hoya Neutral Density 8x (ND8) HMC Filter

77mm Hoya Neutral Density 8x (ND8) HMC Filter
$109.00
 

55mm Hoya Neutral Density NDx400 HMC Filter

55mm Hoya Neutral Density NDx400 HMC Filter
$109.00
 

72mm - Hoya 72mm Circular Polarising Filter

72mm - Hoya 72mm Circular Polarising Filter
$109.00
 

58mm - Hoya 58mm Circular Polarising Pro1 D DMC Filter

58mm - Hoya 58mm Circular Polarising Pro1 D DMC Filter
$109.00
 

62mm - Hoya 62mm Protector HD Filter

62mm - Hoya 62mm Protector HD Filter
$109.00
 

Hoya Ultra Violet HMC Standard Filter - UV 82mm

Hoya Ultra Violet HMC Standard Filter - UV 82mm
$109.00
 

55mm - Hoya 55mm UV HD Filter

55mm - Hoya 55mm UV HD Filter
$115.00
 

58mm - Hoya 58mm UV HD Filter

58mm - Hoya 58mm UV HD Filter
$115.00
 

77mm - Hoya 77mm Pro1 D DMC Filter

77mm - Hoya 77mm Pro1 D DMC Filter
$118.00
 

82mm Hoya Neutral Density 2x (ND2) HMC Filter

82mm Hoya Neutral Density 2x (ND2) HMC Filter
$125.00
 

67mm - Hoya 67mm Protector HD Filter

67mm - Hoya 67mm Protector HD Filter
$125.00
 

Hoya Pro Neutral Density 32 Filter - PROND32 - 67mm

Hoya Pro Neutral Density 32 Filter - PROND32 - 67mm
$125.00
 

Hoya Pro Neutral Density 64 Filter - PROND64 - 72mm

Hoya Pro Neutral Density 64 Filter - PROND64 - 72mm
$129.00
 

82mm Hoya Neutral Density 4x (ND4) HMC Filter

82mm Hoya Neutral Density 4x (ND4) HMC Filter
$129.00
 

Hoya Pro Neutral Density 32 Filter - PROND32 - 72mm

Hoya Pro Neutral Density 32 Filter - PROND32 - 72mm
$129.00
 

Hoya R72 Infrared Filter - 67mm

Hoya R72 Infrared Filter - 67mm
$134.00
 

62mm - Hoya 62mm Circular Polarising Pro1 D DMC Filter

62mm - Hoya 62mm Circular Polarising Pro1 D DMC Filter
$137.00
 

Hoya Pro Neutral Density 64 Filter - PROND64 - 77mm

Hoya Pro Neutral Density 64 Filter - PROND64 - 77mm
$139.00
 

82mm Hoya Neutral Density 8x (ND8) HMC Filter

82mm Hoya Neutral Density 8x (ND8) HMC Filter
$139.00
 

58mm Hoya Neutral Density NDx400 HMC Filter

58mm Hoya Neutral Density NDx400 HMC Filter
$139.00