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Hoya

Since its establishment in 1941 as Japan's first specialty manufacturer of optical glass, Hoya has diversified into new business areas that exploit the potential of advanced optics technologies. The Company has continued to grow as a global enterprise through the expansion of its diverse business, which encompass electro-optics, photonics, vision care, health care and crystal products.

The wide aperture lenses of today are very expensive and all photographers want to get the most speed, optical performance, and dollar performance from their investment.

Say a customer pays $800.00 for a 28-70mm f/2.8 lens. Then, to protect this investment the customer buys a cheap bare glass filter, which has a light reflection rate of 9%. This filter is literally slowing the lens down by 9%, or effectively turning a $800 f/2.8 lens into the equivalent of a slower f/3.0 lens worth $455. The value of the lens drops 9% when you put the cheap filter on it. The cost savings of the less expensive filter do not off set the loss of lens speed.

Also, this does not address the loss of sharpness or focus shift, which can have a noticeable detrimental impact on picture quality. For these reasons, Hoya multi-coated filters present the best value on the market today.


Sub Categories:
Hoya Ultra Violet HD Filters

Hoya Ultra Violet HMC Standard Filter - UV 37mm

Hoya Ultra Violet HMC Standard Filter - UV 37mm
$24.00
 

Hoya Ultra Violet HMC Standard Filter - UV 43mm

Hoya Ultra Violet HMC Standard Filter - UV 43mm
$25.00
 

Hoya Ultra Violet HMC Standard Filter - UV 40.5mm

Hoya Ultra Violet HMC Standard Filter - UV 40.5mm
$25.00
 

Hoya Ultra Violet HMC Standard Filter - UV 46mm

Hoya Ultra Violet HMC Standard Filter - UV 46mm
$28.00
 

Hoya Ultra Violet HMC Standard Filter - UV 52mm

Hoya Ultra Violet HMC Standard Filter - UV 52mm
$28.00
 

Hoya Ultra Violet HMC Standard Filter - UV 49mm

Hoya Ultra Violet HMC Standard Filter - UV 49mm
$28.00
 

Hoya Ultra Violet HMC Standard Filter - UV 55mm

Hoya Ultra Violet HMC Standard Filter - UV 55mm
$30.00
 

Hoya Pro1D Digital Protector Filter - Pro1D 58mm

Hoya Pro1D Digital Protector Filter - Pro1D 58mm
$39.00
 

55mm - Hoya 55mm Pro1 D DMC Filter

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55mm - Hoya 55mm Pro1 D DMC Filter
$44.00
 

52mm - Hoya 52mm Pro1 D DMC Filter

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52mm - Hoya 52mm Pro1 D DMC Filter
$45.00
 

46mm Hoya Neutral Density 4x (ND4) HMC Filter

46mm Hoya Neutral Density 4x (ND4) HMC Filter
$46.00
 

46mm Hoya Neutral Density 8x (ND8) HMC Filter

46mm Hoya Neutral Density 8x (ND8) HMC Filter
$46.00
 

49mm Hoya Neutral Density 2x (ND2) HMC Filter

49mm Hoya Neutral Density 2x (ND2) HMC Filter
$49.00
 

49mm Hoya Neutral Density 4x (ND4) HMC Filter

49mm Hoya Neutral Density 4x (ND4) HMC Filter
$49.00
 

49mm Hoya Neutral Density 8x (ND8) HMC Filter

49mm Hoya Neutral Density 8x (ND8) HMC Filter
$49.00
 

Hoya Ultra Violet HMC Standard Filter - UV 62mm

Hoya Ultra Violet HMC Standard Filter - UV 62mm
$49.00
 

Hoya 46mm Close Up 1+2+4 Filter Set

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Hoya 46mm Close Up 1+2+4 Filter Set
$50.00
 

52mm Hoya Neutral Density 2x (ND2) HMC Filter

52mm Hoya Neutral Density 2x (ND2) HMC Filter
$54.00
 

55mm Hoya Neutral Density 2x (ND2) HMC Filter

55mm Hoya Neutral Density 2x (ND2) HMC Filter
$54.00
 

52mm Hoya Neutral Density 4x (ND4) HMC Filter

52mm Hoya Neutral Density 4x (ND4) HMC Filter
$54.00
 

52mm Hoya Neutral Density 8x (ND8) HMC Filter

52mm Hoya Neutral Density 8x (ND8) HMC Filter
$54.00
 

Hoya Ultra Violet HMC Standard Filter - UV 67mm

Hoya Ultra Violet HMC Standard Filter - UV 67mm
$56.00
 

58mm - Hoya 58mm Pro1 D DMC Filter

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58mm - Hoya 58mm Pro1 D DMC Filter
$57.00
 

Hoya Pro Neutral Density 64 Filter - PROND64 - 49mm

Hoya Pro Neutral Density 64 Filter - PROND64 - 49mm
$57.00
 

55mm Hoya Neutral Density 4x (ND4) HMC Filter

55mm Hoya Neutral Density 4x (ND4) HMC Filter
$57.00