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Fujifilm FinePix S2980 Digital Camera - 14 Megapixel

  • 14 Megapixel CCD Sensor
  • 18x Optical Zoom (28-504mm 35mm equiv.)
  • 3.0” LCD Screen
  • High Definition Video
  • Built-In Pop-Up Flash
  • Intelligent Dual Image Stabiliser
  • Electronic Viewfinder
  • Powered by 4x AA Batteries

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Boasting an 18x optical zoom Fujinon lens with a focal range starting from 28mm wide-angle to 504mm telephoto, the Fujifilm Finepix S2980 features a DSLR-style design without ever having to change lenses. A 14-megapixel CCD sensor delivers large, high-resolution images whilst dual image stabilisation helps to keep the shots sharp, even whilst at full zoom. Intelligent SR AUTO scene recognition adds point-and-shoot simplicity; or use the camera in a semi-automatic or manual mode for added control. HD 720p movies tops of the package making this a great all-rounder.

Movie Feature – captures video with audio up to HD 1280x720* resolution at 30 frames per second. Optical zoom functions for video recording. Movie recording length is up to 9 minutes in length.

* we recommend class 4 or higher memory cards for recording high definition video


Fuji Fine Pix S2980


14.0 million pixels*1

Sensor type

1/2.3-inch CCD with primary colour filter

Storage media

  • Internal memory (none)
  • SD / SDHC memory card*2

File format

still image
JPEG (Exif Ver 2.3 )*3
(Design rule for Camera File system compliant / DPOF-compatible)
AVI (Motion JPEG ) 
WAVE format, Monaural sound

Number of recorded pixels

Still image
L : (4:3) 4288 x 3216 / (3:2) 4288 x 2864 / (16:9) 4288 x 2416
M : (4:3) 3072 x 2304 / (3:2) 3072 x 2048 / (16:9) 3072 x 1728
S : (4:3) 2048 x 1536 / (3:2) 2048 x 1360 / (16:9) 1920 x 1080


Fujinon 18x optical zoom lens
focal length
f=5.0 - 90.0 mm, equivalent to 28 - 504mm on a 35 mm camera
F3.1(Wide) - F5.6 (Telephoto)
11 groups 14 lenses

Digital zoom

Approx. 6.7x (up to approx. 120.6x, with 18x optical zoom)


F3.1 / F6.4(Wide)
F5.6 / F11(Telephoto) with ND filter

Focus distance (from lens surface)


  • Wide : Approx. 40cm / 1.3ft. to infinity,
  • Telephoto : Approx. 2.8m / 9.2ft. to infinity


  • Wide : Approx. 7cm - 3m / 2.8in. - 9.8ft.
  • Telephoto : Approx. 2.0m - 3m / 6.6ft. - 9.8ft.

Super Macro

  • Wide : Approx. 2cm / 0.8in. - 1.0m / 0.8in. - 3.3ft.


Auto,Equivalent to ISO 64 / 100 / 200 / 400 / 800 / 1600 / 3200* / 6400* (Standard Output Sensitivity)

  • * ISO3200/6400 is effective in S mode.

Exposure control

TTL 256-zones metering ; Spot, Multi, Average

Exposure mode

Programmed AE, Shutter Priority AE, Aperture Priority AE, Manual exposure

Shooting modes

Zoom Bracketing, Natural Light & with Flash, Natural Light, Portrait, Baby, Smile, Landscape, Sport, Night, Night (Tripod), Fireworks, Sunset, Snow, Beach, Party, Flower, Text,
SR AUTO, AUTO, P, S, A, M, Custom, Movie, Panorama, SP

Image stabilisation

CCD-shift type

Face detection


Exposure compensation

-2.0EV - +2.0EV 1/3EV step

Shutter speed

(Auto mode) 1/4 sec. to 1/2000 sec. , (All other modes) 8 sec. to 1/2000 sec. with mechanical shutter

Continuous shooting

max. 1.2 frames / sec;
max. 3.3frames / sec; size (M,S)
max. 8frames / sec; size (S)
max. 1.2 frames / sec; last 3 frames recorded
max. 1.2 frames / sec; maximum number of frames varies with image size and available memory

Auto bracketing

AE Bracketing (±1/3EV, ±2/3EV, ±1EV)


Single AF / Continuous AF (SR AUTO, Movie)
TTL contrast AF, AF assist illuminator available
AF frame selection
Center, Multi, Area, Tracking

White balance

Automatic scene recognition
Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light, Custom

Self timer

Approx. 10 sec. / 2 sec. Delay


Auto flash (i-flash)
Effective range: (ISO AUTO)

  • Wide: Approx. 40 cm - 7.0 m / 1.3 ft. - 22.9 ft.,
  • Telephoto: Approx. 2.5 m - 3.6 m / 8.2 ft. - 11.8 ft.


  • Wide: Approx. 30 cm - 3.0 m / 1 ft. - 9.8 ft.,
  • Telephoto: Approx.2.0 m - 3.0 m / 6.5 ft. - 9.8 ft.

Flash modes

Red-eye removal OFF: Auto, Forced Flash, Suppressed Flash, Slow Synchro.
Red-eye removal ON: Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Suppressed Flash, Red-eye Reduction & Slow Synchro.

Hot shoe


Electronic viewfinder

0.2-inch., approx. 200,000 dots, color LCD viewfinder approx. 97% coverage

LCD monitor

3.0-inch, approx. 230,000 dots, TFT color LCD monitor, approx. 97% coverage

Movie recording

1280 x 720 pixels / 640 x 480 pixels / 320 x 240 pixels (30 frames / sec.) with monaural sound.

  • * Zoom function can be used.

Photography functions

SR AUTO, Instant zoom, Face Detection, Auto red-eye removal, Framing guideline, blink detection, Frame No. memory, Histogram display, motion panorama, Face recognition

Playback functions

Face Detection, Auto red-eye removal, Multi-frame playback (with micro thumbnail), Protect, Crop, Resize, Slide show, Image rotate, voice memo, histogram display, exposure warning, Photobook assist, image search, Favorites, Mark for upload, Panorama, Erase selected frames

Other functions

PictBridge, Exif Print, 35 Languages, Time difference, Silent mode


Video output
NTSC / PAL selectable with monaural sound
Digital interface
USB 2.0 High-Speed
HD output
HDMI Mini connector

Power supply

4xAA type alkaline batteries (included) / 4xAA type Ni-MH rechargeable batteries (sold separately) / 4xAA type lithium batteries (sold separately)


118.0 (W) x 80.9 (H) x 99.8(D) mm / 4.6in.(W) x 3.2in.(H) x 3.9in.(D)


Approx. 445g / 15.7oz. (excluding accessories, batteries and memory card)
Approx. 540g / 19.0oz. (including accessories, batteries and memory card)

Operating temperature

0°C - 40°C

Operating humidity

10% - 80% (no condensation)

Alkaline batteries: Approx. 300frames
Ni-MH rechargeable batteries : Approx 500 frames
Lithium batteries : Approx. 700 frames

Optional accessories

AC Power Adapter AC-5VX
DC coupler CP-04


*1 Number of effective pixels: The number of pixels on the image sensor which receive input light through the optical lens, and which are effectively reflected in the final output data of the still image.
*2 Please see the Fujifilm website to check memory card compatibility.
*3 Exif 2.3 is a digital camera file format that contains a variety of shooting information for optimal printing.

* Specifications subject to change by the manufacturer without notice

Fujifilm FinePix S2980 Digital Camera
4 x AA type alkaline batteries
Shoulder strap
USB/AV cable
Lens cap and Lens cap cord
Software Suite CD-ROM
Instruction Manual
12 Month Warranty from Fujifilm Australia
Manufacturer Warranty
Camera Mechanics Warranty
This product comes with a
12 month Australian warranty
from Fujifilm Australia

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