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Since its establishment in 1941 as Japan's first specialty manufacturer of optical glass, Hoya has diversified into new business areas that exploit the potential of advanced optics technologies. The Company has continued to grow as a global enterprise through the expansion of its diverse business, which encompass electro-optics, photonics, vision care, health care and crystal products.

The wide aperture lenses of today are very expensive and all photographers want to get the most speed, optical performance, and dollar performance from their investment.

Say a customer pays $800.00 for a 28-70mm f/2.8 lens. Then, to protect this investment the customer buys a cheap bare glass filter, which has a light reflection rate of 9%. This filter is literally slowing the lens down by 9%, or effectively turning a $800 f/2.8 lens into the equivalent of a slower f/3.0 lens worth $455. The value of the lens drops 9% when you put the cheap filter on it. The cost savings of the less expensive filter do not off set the loss of lens speed.

Also, this does not address the loss of sharpness or focus shift, which can have a noticeable detrimental impact on picture quality. For these reasons, Hoya multi-coated filters present the best value on the market today.

Sub Categories:
Hoya Ultra Violet HD Filters

Tax-Time Sale. Save 25% on Hoya
Hoya Ultra Violet HMC Standard Filter - UV 37mm
Tax-Time Sale. Save 25% on Hoya
  • The new Hoya UV (O) HMC Standard filter features Hoya Multicoating plus a slim line 4mm frame to help prevent vignetting, particularly on wide-angle lenses. Its 37mm thread makes it ideal the growing range of new compact system camera interchangeable lenses.
Hoya Ultra Violet HMC Standard Filter - UV 37mm
  • The new Hoya UV (O) HMC Standard filter features Hoya Multicoating plus a slim line 4mm frame to help prevent vignetting, particularly on wide-angle lenses. Its 37mm thread makes it ideal the growing range of new compact system camera interchangeable lenses.
$18.00
Was $24.00
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Tax-Time Sale. Save 25% on Hoya
Hoya Ultra Violet HMC Standard Filter - UV 43mm
Tax-Time Sale. Save 25% on Hoya
  • The new Hoya UV (C) HMC Standard filter features Hoya Multicoating plus a slim line 4mm frame to help prevent vignetting, particularly on wide-angle lenses. Hoya UV Filters absorb the ultraviolet rays which often make outdoor photographs hazy and indistinct. They are a multi-purpose fine-weather filter that also serves as a permanent lens protector.
Hoya Ultra Violet HMC Standard Filter - UV 43mm
  • The new Hoya UV (C) HMC Standard filter features Hoya Multicoating plus a slim line 4mm frame to help prevent vignetting, particularly on wide-angle lenses. Hoya UV Filters absorb the ultraviolet rays which often make outdoor photographs hazy and indistinct. They are a multi-purpose fine-weather filter that also serves as a permanent lens protector.
$18.00
Was $25.00
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Tax-Time Sale. Save 25% on Hoya
Hoya Ultra Violet HMC Standard Filter - UV 40.5mm
Tax-Time Sale. Save 25% on Hoya
  • The new Hoya UV (O) HMC Standard filter features Hoya Multicoating plus a slim line 4mm frame to help prevent vignetting, particularly on wide-angle lenses. Its 40.5mm thread makes it ideal the growing range of new compact system camera interchangeable lenses.
Hoya Ultra Violet HMC Standard Filter - UV 40.5mm
  • The new Hoya UV (O) HMC Standard filter features Hoya Multicoating plus a slim line 4mm frame to help prevent vignetting, particularly on wide-angle lenses. Its 40.5mm thread makes it ideal the growing range of new compact system camera interchangeable lenses.
$18.00
Was $25.00
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Tax-Time Sale. Save 25% on Hoya
Hoya Ultra Violet HMC Standard Filter - UV 46mm
Tax-Time Sale. Save 25% on Hoya
  • The new Hoya UV (C) HMC Standard filter features Hoya Multicoating plus a slim line 4mm frame to help prevent vignetting, particularly on wide-angle lenses. Hoya UV Filters absorb the ultraviolet rays which often make outdoor photographs hazy and indistinct. They are a multi-purpose fine-weather filter that also serves as a permanent lens protector.
Hoya Ultra Violet HMC Standard Filter - UV 46mm
  • The new Hoya UV (C) HMC Standard filter features Hoya Multicoating plus a slim line 4mm frame to help prevent vignetting, particularly on wide-angle lenses. Hoya UV Filters absorb the ultraviolet rays which often make outdoor photographs hazy and indistinct. They are a multi-purpose fine-weather filter that also serves as a permanent lens protector.
$21.00
Was $28.00
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Tax-Time Sale. Save 25% on Hoya
Hoya Ultra Violet HMC Standard Filter - UV 52mm
Tax-Time Sale. Save 25% on Hoya
  • The new Hoya UV (C) HMC Standard filter features Hoya Multicoating plus a slim line 4mm frame to help prevent vignetting, particularly on wide-angle lenses. Hoya UV Filters absorb the ultraviolet rays which often make outdoor photographs hazy and indistinct. They are a multi-purpose fine-weather filter that also serves as a permanent lens protector.
Hoya Ultra Violet HMC Standard Filter - UV 52mm
  • The new Hoya UV (C) HMC Standard filter features Hoya Multicoating plus a slim line 4mm frame to help prevent vignetting, particularly on wide-angle lenses. Hoya UV Filters absorb the ultraviolet rays which often make outdoor photographs hazy and indistinct. They are a multi-purpose fine-weather filter that also serves as a permanent lens protector.
$21.00
Was $28.00
BUY NOW
VIEW DETAILS



Tax-Time Sale. Save 25% on Hoya
Hoya Ultra Violet HMC Standard Filter - UV 49mm
Tax-Time Sale. Save 25% on Hoya
  • The new Hoya UV (C) HMC Standard filter features Hoya Multicoating plus a slim line 4mm frame to help prevent vignetting, particularly on wide-angle lenses. Hoya UV Filters absorb the ultraviolet rays which often make outdoor photographs hazy and indistinct. They are a multi-purpose fine-weather filter that also serves as a permanent lens protector.
Hoya Ultra Violet HMC Standard Filter - UV 49mm
  • The new Hoya UV (C) HMC Standard filter features Hoya Multicoating plus a slim line 4mm frame to help prevent vignetting, particularly on wide-angle lenses. Hoya UV Filters absorb the ultraviolet rays which often make outdoor photographs hazy and indistinct. They are a multi-purpose fine-weather filter that also serves as a permanent lens protector.
$21.00
Was $28.00
BUY NOW
VIEW DETAILS



Tax-Time Sale. Save 25% on Hoya
Hoya Ultra Violet HMC Standard Filter - UV 55mm
Tax-Time Sale. Save 25% on Hoya
  • The new Hoya UV (C) HMC Standard filter features Hoya Multicoating plus a slim line 4mm frame to help prevent vignetting, particularly on wide-angle lenses. Hoya UV Filters absorb the ultraviolet rays which often make outdoor photographs hazy and indistinct. They are a multi-purpose fine-weather filter that also serves as a permanent lens protector.
Hoya Ultra Violet HMC Standard Filter - UV 55mm
  • The new Hoya UV (C) HMC Standard filter features Hoya Multicoating plus a slim line 4mm frame to help prevent vignetting, particularly on wide-angle lenses. Hoya UV Filters absorb the ultraviolet rays which often make outdoor photographs hazy and indistinct. They are a multi-purpose fine-weather filter that also serves as a permanent lens protector.
$22.00
Was $30.00
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VIEW DETAILS



Tax-Time Sale. Save 25% on Hoya
46mm Hoya Neutral Density 4x (ND4) HMC Filter
Tax-Time Sale. Save 25% on Hoya
  • Hoya HMC (Hoya Multi-Coated) filters are renowned for their ability to minimise reflection at the filter surfaces which reduces flare and ghosting. The result is an average light transmission of over 97%, giving sharp contrast and well balanced colour. HOYA HMC filters are recommended for enhancing the performance of today's multicoated lenses.
46mm Hoya Neutral Density 4x (ND4) HMC Filter
  • Hoya HMC (Hoya Multi-Coated) filters are renowned for their ability to minimise reflection at the filter surfaces which reduces flare and ghosting. The result is an average light transmission of over 97%, giving sharp contrast and well balanced colour. HOYA HMC filters are recommended for enhancing the performance of today's multicoated lenses.
$34.00
Was $46.00
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VIEW DETAILS



Tax-Time Sale. Save 25% on Hoya
46mm Hoya Neutral Density 8x (ND8) HMC Filter
Tax-Time Sale. Save 25% on Hoya
  • In conditions of extreme light intensity, such as sunshine on snowy mountains or on the beach, or when using a camcorder, ND (Neutral Density) filters are recommended as essential. Neutral Density filters are often ignored by photographers, but they have several uses and offer the possibility to achieve otherwise unachievable results. ND filters appear grey and reduce the amount of light reaching the film; they have no effect on colour balance.
46mm Hoya Neutral Density 8x (ND8) HMC Filter
  • In conditions of extreme light intensity, such as sunshine on snowy mountains or on the beach, or when using a camcorder, ND (Neutral Density) filters are recommended as essential. Neutral Density filters are often ignored by photographers, but they have several uses and offer the possibility to achieve otherwise unachievable results. ND filters appear grey and reduce the amount of light reaching the film; they have no effect on colour balance.
$34.00
Was $46.00
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VIEW DETAILS



Tax-Time Sale. Save 25% on Hoya
49mm Hoya Neutral Density 2x (ND2) HMC Filter
Tax-Time Sale. Save 25% on Hoya
  • In conditions of extreme light intensity, such as sunshine on snowy mountains or on the beach, or when using a camcorder, ND (Neutral Density) filters are recommended as essential. Neutral Density filters are often ignored by photographers, but they have several uses and offer the possibility to achieve otherwise unachievable results. ND filters appear grey and reduce the amount of light reaching the film; they have no effect on colour balance.
49mm Hoya Neutral Density 2x (ND2) HMC Filter
  • In conditions of extreme light intensity, such as sunshine on snowy mountains or on the beach, or when using a camcorder, ND (Neutral Density) filters are recommended as essential. Neutral Density filters are often ignored by photographers, but they have several uses and offer the possibility to achieve otherwise unachievable results. ND filters appear grey and reduce the amount of light reaching the film; they have no effect on colour balance.
$36.00
Was $49.00
BUY NOW
VIEW DETAILS



Tax-Time Sale. Save 25% on Hoya
49mm Hoya Neutral Density 4x (ND4) HMC Filter
Tax-Time Sale. Save 25% on Hoya
  • In conditions of extreme light intensity, such as sunshine on snowy mountains or on the beach, or when using a camcorder, ND (Neutral Density) filters are recommended as essential. Neutral Density filters are often ignored by photographers, but they have several uses and offer the possibility to achieve otherwise unachievable results. ND filters appear grey and reduce the amount of light reaching the film; they have no effect on colour balance.
49mm Hoya Neutral Density 4x (ND4) HMC Filter
  • In conditions of extreme light intensity, such as sunshine on snowy mountains or on the beach, or when using a camcorder, ND (Neutral Density) filters are recommended as essential. Neutral Density filters are often ignored by photographers, but they have several uses and offer the possibility to achieve otherwise unachievable results. ND filters appear grey and reduce the amount of light reaching the film; they have no effect on colour balance.
$36.00
Was $49.00
BUY NOW
VIEW DETAILS



Tax-Time Sale. Save 25% on Hoya
49mm Hoya Neutral Density 8x (ND8) HMC Filter
Tax-Time Sale. Save 25% on Hoya
  • In conditions of extreme light intensity, such as sunshine on snowy mountains or on the beach, or when using a camcorder, ND (Neutral Density) filters are recommended as essential. Neutral Density filters are often ignored by photographers, but they have several uses and offer the possibility to achieve otherwise unachievable results. ND filters appear grey and reduce the amount of light reaching the film; they have no effect on colour balance.
49mm Hoya Neutral Density 8x (ND8) HMC Filter
  • In conditions of extreme light intensity, such as sunshine on snowy mountains or on the beach, or when using a camcorder, ND (Neutral Density) filters are recommended as essential. Neutral Density filters are often ignored by photographers, but they have several uses and offer the possibility to achieve otherwise unachievable results. ND filters appear grey and reduce the amount of light reaching the film; they have no effect on colour balance.
$36.00
Was $49.00
BUY NOW
VIEW DETAILS



Tax-Time Sale. Save 25% on Hoya
Hoya Ultra Violet HMC Standard Filter - UV 62mm
Tax-Time Sale. Save 25% on Hoya
  • The new Hoya UV (C) HMC Standard filter features Hoya Multicoating plus a slim line 4mm frame to help prevent vignetting, particularly on wide-angle lenses.Hoya UV Filters absorb the ultraviolet rays which often make outdoor photographs hazy and indistinct. They are a multi-purpose fine-weather filter that also serves as a permanent lens protector.
Hoya Ultra Violet HMC Standard Filter - UV 62mm
  • The new Hoya UV (C) HMC Standard filter features Hoya Multicoating plus a slim line 4mm frame to help prevent vignetting, particularly on wide-angle lenses.Hoya UV Filters absorb the ultraviolet rays which often make outdoor photographs hazy and indistinct. They are a multi-purpose fine-weather filter that also serves as a permanent lens protector.
$36.00
Was $49.00
BUY NOW
VIEW DETAILS



Tax-Time Sale. Save 25% on Hoya
55mm Hoya Neutral Density 2x Filter (ND2)
Tax-Time Sale. Save 25% on Hoya
  • In conditions of extreme light intensity, such as sunshine on snowy mountains or on the beach, or when using a camcorder, ND (Neutral Density) filters are recommended as essential. Neutral Density filters are often ignored by photographers, but they have several uses and offer the possibility to achieve otherwise unachievable results. ND filters appear grey and reduce the amount of light reaching the film; they have no effect on colour balance.
55mm Hoya Neutral Density 2x Filter (ND2)
  • In conditions of extreme light intensity, such as sunshine on snowy mountains or on the beach, or when using a camcorder, ND (Neutral Density) filters are recommended as essential. Neutral Density filters are often ignored by photographers, but they have several uses and offer the possibility to achieve otherwise unachievable results. ND filters appear grey and reduce the amount of light reaching the film; they have no effect on colour balance.
$37.00
Was $50.00
BUY NOW
VIEW DETAILS



Tax-Time Sale. Save 25% on Hoya
52mm Hoya Neutral Density 2x (ND2) HMC Filter
Tax-Time Sale. Save 25% on Hoya
  • In conditions of extreme light intensity, such as sunshine on snowy mountains or on the beach, or when using a camcorder, ND (Neutral Density) filters are recommended as essential. Neutral Density filters are often ignored by photographers, but they have several uses and offer the possibility to achieve otherwise unachievable results. ND filters appear grey and reduce the amount of light reaching the film; they have no effect on colour balance.
52mm Hoya Neutral Density 2x (ND2) HMC Filter
  • In conditions of extreme light intensity, such as sunshine on snowy mountains or on the beach, or when using a camcorder, ND (Neutral Density) filters are recommended as essential. Neutral Density filters are often ignored by photographers, but they have several uses and offer the possibility to achieve otherwise unachievable results. ND filters appear grey and reduce the amount of light reaching the film; they have no effect on colour balance.
$40.00
Was $54.00
BUY NOW
VIEW DETAILS



Tax-Time Sale. Save 25% on Hoya
55mm Hoya Neutral Density 2x (ND2) HMC Filter
Tax-Time Sale. Save 25% on Hoya
  • In conditions of extreme light intensity, such as sunshine on snowy mountains or on the beach, or when using a camcorder, ND (Neutral Density) filters are recommended as essential. Neutral Density filters are often ignored by photographers, but they have several uses and offer the possibility to achieve otherwise unachievable results. ND filters appear grey and reduce the amount of light reaching the film; they have no effect on colour balance.
55mm Hoya Neutral Density 2x (ND2) HMC Filter
  • In conditions of extreme light intensity, such as sunshine on snowy mountains or on the beach, or when using a camcorder, ND (Neutral Density) filters are recommended as essential. Neutral Density filters are often ignored by photographers, but they have several uses and offer the possibility to achieve otherwise unachievable results. ND filters appear grey and reduce the amount of light reaching the film; they have no effect on colour balance.
$40.00
Was $54.00
BUY NOW
VIEW DETAILS



Tax-Time Sale. Save 25% on Hoya
52mm Hoya Neutral Density 4x (ND4) HMC Filter
Tax-Time Sale. Save 25% on Hoya
  • In conditions of extreme light intensity, such as sunshine on snowy mountains or on the beach, or when using a camcorder, ND (Neutral Density) filters are recommended as essential. Neutral Density filters are often ignored by photographers, but they have several uses and offer the possibility to achieve otherwise unachievable results. ND filters appear grey and reduce the amount of light reaching the film; they have no effect on colour balance.
52mm Hoya Neutral Density 4x (ND4) HMC Filter
  • In conditions of extreme light intensity, such as sunshine on snowy mountains or on the beach, or when using a camcorder, ND (Neutral Density) filters are recommended as essential. Neutral Density filters are often ignored by photographers, but they have several uses and offer the possibility to achieve otherwise unachievable results. ND filters appear grey and reduce the amount of light reaching the film; they have no effect on colour balance.
$40.00
Was $54.00
BUY NOW
VIEW DETAILS



Tax-Time Sale. Save 25% on Hoya
52mm Hoya Neutral Density 8x (ND8) HMC Filter
Tax-Time Sale. Save 25% on Hoya
  • In conditions of extreme light intensity, such as sunshine on snowy mountains or on the beach, or when using a camcorder, ND (Neutral Density) filters are recommended as essential. Neutral Density filters are often ignored by photographers, but they have several uses and offer the possibility to achieve otherwise unachievable results. ND filters appear grey and reduce the amount of light reaching the film; they have no effect on colour balance.
52mm Hoya Neutral Density 8x (ND8) HMC Filter
  • In conditions of extreme light intensity, such as sunshine on snowy mountains or on the beach, or when using a camcorder, ND (Neutral Density) filters are recommended as essential. Neutral Density filters are often ignored by photographers, but they have several uses and offer the possibility to achieve otherwise unachievable results. ND filters appear grey and reduce the amount of light reaching the film; they have no effect on colour balance.
$40.00
Was $54.00
BUY NOW
VIEW DETAILS



Tax-Time Sale. Save 25% on Hoya
Hoya Ultra Violet HMC Standard Filter - UV 67mm
Tax-Time Sale. Save 25% on Hoya
  • The new Hoya UV (C) HMC Standard filter features Hoya Multicoating plus a slim line 4mm frame to help prevent vignetting, particularly on wide-angle lenses. Hoya UV Filters absorb the ultraviolet rays which often make outdoor photographs hazy and indistinct. They are a multi-purpose fine-weather filter that also serves as a permanent lens protector.
Hoya Ultra Violet HMC Standard Filter - UV 67mm
  • The new Hoya UV (C) HMC Standard filter features Hoya Multicoating plus a slim line 4mm frame to help prevent vignetting, particularly on wide-angle lenses. Hoya UV Filters absorb the ultraviolet rays which often make outdoor photographs hazy and indistinct. They are a multi-purpose fine-weather filter that also serves as a permanent lens protector.
$42.00
Was $56.00
BUY NOW
VIEW DETAILS



Tax-Time Sale. Save 25% on Selected Hoya
Hoya Pro Neutral Density 64 Filter - PROND64 - 49mm
Tax-Time Sale. Save 25% on Selected Hoya
  • 49mm Filter Thread
  • 1.8 Optical Density
  • ACCU ND Coating on both sides
  • One Piece Aluminium Ring
Hoya Pro Neutral Density 64 Filter - PROND64 - 49mm
  • 49mm Filter Thread
  • 1.8 Optical Density
  • ACCU ND Coating on both sides
  • One Piece Aluminium Ring
$42.00
Was $57.00
BUY NOW
VIEW DETAILS



Tax-Time Sale. Save 25% on Hoya
55mm Hoya Neutral Density 4x (ND4) HMC Filter
Tax-Time Sale. Save 25% on Hoya
  • In conditions of extreme light intensity, such as sunshine on snowy mountains or on the beach, or when using a camcorder, ND (Neutral Density) filters are recommended as essential. Neutral Density filters are often ignored by photographers, but they have several uses and offer the possibility to achieve otherwise unachievable results. ND filters appear grey and reduce the amount of light reaching the film; they have no effect on colour balance.
55mm Hoya Neutral Density 4x (ND4) HMC Filter
  • In conditions of extreme light intensity, such as sunshine on snowy mountains or on the beach, or when using a camcorder, ND (Neutral Density) filters are recommended as essential. Neutral Density filters are often ignored by photographers, but they have several uses and offer the possibility to achieve otherwise unachievable results. ND filters appear grey and reduce the amount of light reaching the film; they have no effect on colour balance.
$42.00
Was $57.00
BUY NOW
VIEW DETAILS



Tax-Time Sale. Save 25% on Hoya
55mm Hoya Neutral Density 8x (ND8) HMC Filter
Tax-Time Sale. Save 25% on Hoya
  • In conditions of extreme light intensity, such as sunshine on snowy mountains or on the beach, or when using a camcorder, ND (Neutral Density) filters are recommended as essential. Neutral Density filters are often ignored by photographers, but they have several uses and offer the possibility to achieve otherwise unachievable results. ND filters appear grey and reduce the amount of light reaching the film; they have no effect on colour balance.
55mm Hoya Neutral Density 8x (ND8) HMC Filter
  • In conditions of extreme light intensity, such as sunshine on snowy mountains or on the beach, or when using a camcorder, ND (Neutral Density) filters are recommended as essential. Neutral Density filters are often ignored by photographers, but they have several uses and offer the possibility to achieve otherwise unachievable results. ND filters appear grey and reduce the amount of light reaching the film; they have no effect on colour balance.
$42.00
Was $57.00
BUY NOW
VIEW DETAILS



Tax-Time Sale. Save 25% on Hoya
37mm - Hoya 37mm Circular Polarising Filter
Tax-Time Sale. Save 25% on Hoya
  • Light rays which are reflected by any surface become polarised and polarising filters are used to select which light rays enter your camera lens. They allow you to remove unwanted reflections from non-metallic surfaces such as water, glass etc. They also enable colours to become more saturated and appear clearer, with better contrast. This effect is often used to increase the contrast and saturation in blue skies and white clouds. HOYA's polarising filters do not affect the overall colour balance of a shot. Circular Polarising filters are recommended for digital cameras.
37mm - Hoya 37mm Circular Polarising Filter
  • Light rays which are reflected by any surface become polarised and polarising filters are used to select which light rays enter your camera lens. They allow you to remove unwanted reflections from non-metallic surfaces such as water, glass etc. They also enable colours to become more saturated and appear clearer, with better contrast. This effect is often used to increase the contrast and saturation in blue skies and white clouds. HOYA's polarising filters do not affect the overall colour balance of a shot. Circular Polarising filters are recommended for digital cameras.
$42.00
Was $57.00
BUY NOW
VIEW DETAILS



Tax-Time Sale. Save 25% on Selected Hoya
Hoya Pro Neutral Density 32 Filter - PROND32 - 49mm
Tax-Time Sale. Save 25% on Selected Hoya
  • 49mm Filter Thread
  • 5-Stop Light Reduction
  • 1.5 Optical Density
  • ACCU ND Coating on both sides
  • Strong Construction
Hoya Pro Neutral Density 32 Filter - PROND32 - 49mm
  • 49mm Filter Thread
  • 5-Stop Light Reduction
  • 1.5 Optical Density
  • ACCU ND Coating on both sides
  • Strong Construction
$42.00
Was $57.00
BUY NOW
VIEW DETAILS



Tax-Time Sale. Save 25% on Hoya
46mm Hoya Neutral Density 2x (ND2) HMC Filter
Tax-Time Sale. Save 25% on Hoya
  • HMC (Hoya Multi-Coated) filters are renowned for their ability to minimise reflection at the filter surfaces which reduces flare and ghosting. The result is an average light transmission of over 97%, giving sharp contrast and well balanced colour. HOYA HMC filters are recommended for enhancing the performance of today's multicoated lenses.
46mm Hoya Neutral Density 2x (ND2) HMC Filter
  • HMC (Hoya Multi-Coated) filters are renowned for their ability to minimise reflection at the filter surfaces which reduces flare and ghosting. The result is an average light transmission of over 97%, giving sharp contrast and well balanced colour. HOYA HMC filters are recommended for enhancing the performance of today's multicoated lenses.
$45.00
Was $60.00
BUY NOW
VIEW DETAILS




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