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Ends Tuesday 28 February 2017
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Since its establishment in 1941 as Japan's first specialty manufacturer of optical glass, Hoya has diversified into new business areas that exploit the potential of advanced optics technologies. The Company has continued to grow as a global enterprise through the expansion of its diverse business, which encompass electro-optics, photonics, vision care, health care and crystal products.

The wide aperture lenses of today are very expensive and all photographers want to get the most speed, optical performance, and dollar performance from their investment.

Say a customer pays $800.00 for a 28-70mm f/2.8 lens. Then, to protect this investment the customer buys a cheap bare glass filter, which has a light reflection rate of 9%. This filter is literally slowing the lens down by 9%, or effectively turning a $800 f/2.8 lens into the equivalent of a slower f/3.0 lens worth $455. The value of the lens drops 9% when you put the cheap filter on it. The cost savings of the less expensive filter do not off set the loss of lens speed.

Also, this does not address the loss of sharpness or focus shift, which can have a noticeable detrimental impact on picture quality. For these reasons, Hoya multi-coated filters present the best value on the market today.

Sub Categories:
Hoya Ultra Violet HD Filters

Hoya Ultra Violet HMC Standard Filter - UV 37mm
  • Prevents Vignetting
  • Absorbs Ultraviolet Rays
  • Minimises Reflection
  • Excellent Light Transmission
Hoya Ultra Violet HMC Standard Filter - UV 37mm
  • Prevents Vignetting
  • Absorbs Ultraviolet Rays
  • Minimises Reflection
  • Excellent Light Transmission
$24.00
 
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Hoya Ultra Violet HMC Standard Filter - UV 43mm
  • Prevents Vignetting
  • Absorbs Ultraviolet Rays
  • Minimises Reflection
  • Excellent Light Transmission
Hoya Ultra Violet HMC Standard Filter - UV 43mm
  • Prevents Vignetting
  • Absorbs Ultraviolet Rays
  • Minimises Reflection
  • Excellent Light Transmission
$25.00
 
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Hoya Ultra Violet HMC Standard Filter - UV 40.5mm
  • Prevents Vignetting
  • Absorbs Ultraviolet Rays
  • Minimises Reflection
  • Excellent Light Transmission
Hoya Ultra Violet HMC Standard Filter - UV 40.5mm
  • Prevents Vignetting
  • Absorbs Ultraviolet Rays
  • Minimises Reflection
  • Excellent Light Transmission
$25.00
 
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Hoya Ultra Violet HMC Standard Filter - UV 46mm
  • Prevents Vignetting
  • Absorbs Ultraviolet Rays
  • Minimises Reflection
  • Excellent Light Transmission
Hoya Ultra Violet HMC Standard Filter - UV 46mm
  • Prevents Vignetting
  • Absorbs Ultraviolet Rays
  • Minimises Reflection
  • Excellent Light Transmission
$28.00
 
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Hoya Ultra Violet HMC Standard Filter - UV 52mm
  • Prevents Vignetting
  • Absorbs Ultraviolet Rays
  • Minimises Reflection
  • Excellent Light Transmission
Hoya Ultra Violet HMC Standard Filter - UV 52mm
  • Prevents Vignetting
  • Absorbs Ultraviolet Rays
  • Minimises Reflection
  • Excellent Light Transmission
$28.00
 
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Hoya Ultra Violet HMC Standard Filter - UV 49mm
  • Prevents Vignetting
  • Absorbs Ultraviolet Rays
  • Minimises Reflection
  • Excellent Light Transmission
Hoya Ultra Violet HMC Standard Filter - UV 49mm
  • Prevents Vignetting
  • Absorbs Ultraviolet Rays
  • Minimises Reflection
  • Excellent Light Transmission
$28.00
 
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Hoya Ultra Violet HMC Standard Filter - UV 55mm
  • Prevents Vignetting
  • Absorbs Ultraviolet Rays
  • Minimises Reflection
  • Excellent Light Transmission
Hoya Ultra Violet HMC Standard Filter - UV 55mm
  • Prevents Vignetting
  • Absorbs Ultraviolet Rays
  • Minimises Reflection
  • Excellent Light Transmission
$30.00
 
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Hoya Pro1D Digital Protector Filter - Pro1D 58mm
20% Off
  • 58mm Colourless Filter
  • Preserves Lens Performance and Colour Balance
  • Protects LensFront Element from Scratches
  • Multi-Coated to Reduce Reflections
  • Ultra-Thin Frame Reduces Vignetting
  • UV Protected Storage Case Included
Hoya Pro1D Digital Protector Filter - Pro1D 58mm
  • 58mm Colourless Filter
  • Preserves Lens Performance and Colour Balance
  • Protects LensFront Element from Scratches
  • Multi-Coated to Reduce Reflections
  • Ultra-Thin Frame Reduces Vignetting
  • UV Protected Storage Case Included
$31.00
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46mm Hoya Neutral Density 4x (ND4) HMC Filter
  • 4x = ND.6 (Exposure Adjustment = 2 Stops, Reduces ISO 1/4)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated to Reduce Flare and Ghosting
46mm Hoya Neutral Density 4x (ND4) HMC Filter
  • 4x = ND.6 (Exposure Adjustment = 2 Stops, Reduces ISO 1/4)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated to Reduce Flare and Ghosting
$46.00
 
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46mm Hoya Neutral Density 8x (ND8) HMC Filter
  • 8x = ND.9 (Exposure Adjustment = 3 Stops, Reduces ISO 1/8)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated to Reduce Flare and Ghosting
46mm Hoya Neutral Density 8x (ND8) HMC Filter
  • 8x = ND.9 (Exposure Adjustment = 3 Stops, Reduces ISO 1/8)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated to Reduce Flare and Ghosting
$46.00
 
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49mm Hoya Neutral Density 2x (ND2) HMC Filter
  • 2x = ND.3 (Exposure Adjustment = 1 Stop, Reduces ISO 1/2)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated Optics
49mm Hoya Neutral Density 2x (ND2) HMC Filter
  • 2x = ND.3 (Exposure Adjustment = 1 Stop, Reduces ISO 1/2)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated Optics
$49.00
 
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49mm Hoya Neutral Density 4x (ND4) HMC Filter
  • 4x = ND.6 (Exposure Adjustment = 2 Stops, Reduces ISO 1/4)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated to Reduce Flare and Ghosting
49mm Hoya Neutral Density 4x (ND4) HMC Filter
  • 4x = ND.6 (Exposure Adjustment = 2 Stops, Reduces ISO 1/4)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated to Reduce Flare and Ghosting
$49.00
 
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49mm Hoya Neutral Density 8x (ND8) HMC Filter
  • 8x = ND.9 (Exposure Adjustment = 3 Stops, Reduces ISO 1/8)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated to Reduce Flare and Ghosting
49mm Hoya Neutral Density 8x (ND8) HMC Filter
  • 8x = ND.9 (Exposure Adjustment = 3 Stops, Reduces ISO 1/8)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated to Reduce Flare and Ghosting
$49.00
 
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Hoya Ultra Violet HMC Standard Filter - UV 62mm
  • Prevents Vignetting
  • Absorbs Ultraviolet Rays
  • Minimises Reflection
  • Excellent Light Transmission
Hoya Ultra Violet HMC Standard Filter - UV 62mm
  • Prevents Vignetting
  • Absorbs Ultraviolet Rays
  • Minimises Reflection
  • Excellent Light Transmission
$49.00
 
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55mm Hoya Neutral Density 2x Filter (ND2)
  • 2x = ND.3 (Exposure Adjustment = 1 Stop, Reduces ISO 1/2)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated Optics
55mm Hoya Neutral Density 2x Filter (ND2)
  • 2x = ND.3 (Exposure Adjustment = 1 Stop, Reduces ISO 1/2)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated Optics
$50.00
 
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52mm - Hoya 52mm Pro1 D DMC Filter
20% Off
  • Digital Multi-Coat to Minimize Flare
  • Black Almite Aluminium Frame to Reduce Reflections
  • Black Rimmed Glass to Avoid Light Reflecting Off Edge
  • Ultra-Thin Filter Frames to Lessen Vignetting
  • Knurling Edge Frame for Easy Attachment and Removal
  • UV Protected Case
52mm - Hoya 52mm Pro1 D DMC Filter
  • Digital Multi-Coat to Minimize Flare
  • Black Almite Aluminium Frame to Reduce Reflections
  • Black Rimmed Glass to Avoid Light Reflecting Off Edge
  • Ultra-Thin Filter Frames to Lessen Vignetting
  • Knurling Edge Frame for Easy Attachment and Removal
  • UV Protected Case
$53.00
Save $14
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52mm Hoya Neutral Density 2x (ND2) HMC Filter
  • 2x = ND.3 (Exposure Adjustment = 1 Stop, Reduces ISO 1/2)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated Optics
52mm Hoya Neutral Density 2x (ND2) HMC Filter
  • 2x = ND.3 (Exposure Adjustment = 1 Stop, Reduces ISO 1/2)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated Optics
$54.00
 
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55mm Hoya Neutral Density 2x (ND2) HMC Filter
  • 2x = ND.3 (Exposure Adjustment = 1 Stop, Reduces ISO 1/2)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated Optics
55mm Hoya Neutral Density 2x (ND2) HMC Filter
  • 2x = ND.3 (Exposure Adjustment = 1 Stop, Reduces ISO 1/2)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated Optics
$54.00
 
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52mm Hoya Neutral Density 4x (ND4) HMC Filter
  • 4x = ND.6 (Exposure Adjustment = 2 Stops, Reduces ISO 1/4)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated to Reduce Flare and Ghosting
52mm Hoya Neutral Density 4x (ND4) HMC Filter
  • 4x = ND.6 (Exposure Adjustment = 2 Stops, Reduces ISO 1/4)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated to Reduce Flare and Ghosting
$54.00
 
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52mm Hoya Neutral Density 8x (ND8) HMC Filter
  • 8x = ND.9 (Exposure Adjustment = 3 Stops, Reduces ISO 1/8)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated to Reduce Flare and Ghosting
52mm Hoya Neutral Density 8x (ND8) HMC Filter
  • 8x = ND.9 (Exposure Adjustment = 3 Stops, Reduces ISO 1/8)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated to Reduce Flare and Ghosting
$54.00
 
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Hoya Ultra Violet HMC Standard Filter - UV 67mm
  • Prevents Vignetting
  • Absorbs Ultraviolet Rays
  • Minimises Reflection
  • Excellent Light Transmission
Hoya Ultra Violet HMC Standard Filter - UV 67mm
  • Prevents Vignetting
  • Absorbs Ultraviolet Rays
  • Minimises Reflection
  • Excellent Light Transmission
$56.00
 
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Hoya Pro Neutral Density 64 Filter - PROND64 - 49mm
  • 49mm Filter Thread
  • 1.8 Optical Density
  • ACCU ND Coating on both sides
  • One Piece Aluminium Ring
Hoya Pro Neutral Density 64 Filter - PROND64 - 49mm
  • 49mm Filter Thread
  • 1.8 Optical Density
  • ACCU ND Coating on both sides
  • One Piece Aluminium Ring
$57.00
 
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55mm Hoya Neutral Density 4x (ND4) HMC Filter
  • 4x = ND.6 (Exposure Adjustment = 2 Stops, Reduces ISO 1/4)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated to Reduce Flare and Ghosting
55mm Hoya Neutral Density 4x (ND4) HMC Filter
  • 4x = ND.6 (Exposure Adjustment = 2 Stops, Reduces ISO 1/4)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated to Reduce Flare and Ghosting
$57.00
 
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55mm Hoya Neutral Density 8x (ND8) HMC Filter
  • 8x = ND.9 (Exposure Adjustment = 3 Stops, Reduces ISO 1/8)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated to Reduce Flare and Ghosting
55mm Hoya Neutral Density 8x (ND8) HMC Filter
  • 8x = ND.9 (Exposure Adjustment = 3 Stops, Reduces ISO 1/8)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated to Reduce Flare and Ghosting
$57.00
 
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55mm - Hoya 55mm Pro1 D DMC Filter
20% Off
  • Digital Multi-Coat to Minimize Flare
  • Black Almite Aluminium Frame to Reduce Reflections
  • Black Rimmed Glass to Avoid Light Reflecting Off Edge
  • Ultra-Thin Filter Frames to Lessen Vignetting
  • Knurling Edge Frame for Easy Attachment and Removal
  • UV Protected Case
55mm - Hoya 55mm Pro1 D DMC Filter
  • Digital Multi-Coat to Minimize Flare
  • Black Almite Aluminium Frame to Reduce Reflections
  • Black Rimmed Glass to Avoid Light Reflecting Off Edge
  • Ultra-Thin Filter Frames to Lessen Vignetting
  • Knurling Edge Frame for Easy Attachment and Removal
  • UV Protected Case
$57.00
Save $15
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