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Since its establishment in 1941 as Japan's first specialty manufacturer of optical glass, Hoya has diversified into new business areas that exploit the potential of advanced optics technologies. The Company has continued to grow as a global enterprise through the expansion of its diverse business, which encompass electro-optics, photonics, vision care, health care and crystal products.

The wide aperture lenses of today are very expensive and all photographers want to get the most speed, optical performance, and dollar performance from their investment.

Say a customer pays $800.00 for a 28-70mm f/2.8 lens. Then, to protect this investment the customer buys a cheap bare glass filter, which has a light reflection rate of 9%. This filter is literally slowing the lens down by 9%, or effectively turning a $800 f/2.8 lens into the equivalent of a slower f/3.0 lens worth $455. The value of the lens drops 9% when you put the cheap filter on it. The cost savings of the less expensive filter do not off set the loss of lens speed.

Also, this does not address the loss of sharpness or focus shift, which can have a noticeable detrimental impact on picture quality. For these reasons, Hoya multi-coated filters present the best value on the market today.

Sub Categories:
Hoya Ultra Violet HD Filters

Hoya Ultra Violet HMC Standard Filter - UV 37mm
  • Prevents Vignetting
  • Absorbs Ultraviolet Rays
  • Minimises Reflection
  • Excellent Light Transmission
Hoya Ultra Violet HMC Standard Filter - UV 37mm
  • Prevents Vignetting
  • Absorbs Ultraviolet Rays
  • Minimises Reflection
  • Excellent Light Transmission
$24.00
 
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Hoya Ultra Violet HMC Standard Filter - UV 43mm
  • Prevents Vignetting
  • Absorbs Ultraviolet Rays
  • Minimises Reflection
  • Excellent Light Transmission
Hoya Ultra Violet HMC Standard Filter - UV 43mm
  • Prevents Vignetting
  • Absorbs Ultraviolet Rays
  • Minimises Reflection
  • Excellent Light Transmission
$25.00
 
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Hoya Ultra Violet HMC Standard Filter - UV 40.5mm
  • Prevents Vignetting
  • Absorbs Ultraviolet Rays
  • Minimises Reflection
  • Excellent Light Transmission
Hoya Ultra Violet HMC Standard Filter - UV 40.5mm
  • Prevents Vignetting
  • Absorbs Ultraviolet Rays
  • Minimises Reflection
  • Excellent Light Transmission
$25.00
 
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Hoya Ultra Violet HMC Standard Filter - UV 46mm
  • Prevents Vignetting
  • Absorbs Ultraviolet Rays
  • Minimises Reflection
  • Excellent Light Transmission
Hoya Ultra Violet HMC Standard Filter - UV 46mm
  • Prevents Vignetting
  • Absorbs Ultraviolet Rays
  • Minimises Reflection
  • Excellent Light Transmission
$28.00
 
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Hoya Ultra Violet HMC Standard Filter - UV 52mm
  • Prevents Vignetting
  • Absorbs Ultraviolet Rays
  • Minimises Reflection
  • Excellent Light Transmission
Hoya Ultra Violet HMC Standard Filter - UV 52mm
  • Prevents Vignetting
  • Absorbs Ultraviolet Rays
  • Minimises Reflection
  • Excellent Light Transmission
$28.00
 
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Hoya Ultra Violet HMC Standard Filter - UV 49mm
  • Prevents Vignetting
  • Absorbs Ultraviolet Rays
  • Minimises Reflection
  • Excellent Light Transmission
Hoya Ultra Violet HMC Standard Filter - UV 49mm
  • Prevents Vignetting
  • Absorbs Ultraviolet Rays
  • Minimises Reflection
  • Excellent Light Transmission
$28.00
 
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Hoya Ultra Violet HMC Standard Filter - UV 55mm
  • Prevents Vignetting
  • Absorbs Ultraviolet Rays
  • Minimises Reflection
  • Excellent Light Transmission
Hoya Ultra Violet HMC Standard Filter - UV 55mm
  • Prevents Vignetting
  • Absorbs Ultraviolet Rays
  • Minimises Reflection
  • Excellent Light Transmission
$30.00
 
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46mm Hoya Neutral Density 4x (ND4) HMC Filter
  • 4x = ND.6 (Exposure Adjustment = 2 Stops, Reduces ISO 1/4)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated to Reduce Flare and Ghosting
46mm Hoya Neutral Density 4x (ND4) HMC Filter
  • 4x = ND.6 (Exposure Adjustment = 2 Stops, Reduces ISO 1/4)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated to Reduce Flare and Ghosting
$46.00
 
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46mm Hoya Neutral Density 8x (ND8) HMC Filter
  • 8x = ND.9 (Exposure Adjustment = 3 Stops, Reduces ISO 1/8)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated to Reduce Flare and Ghosting
46mm Hoya Neutral Density 8x (ND8) HMC Filter
  • 8x = ND.9 (Exposure Adjustment = 3 Stops, Reduces ISO 1/8)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated to Reduce Flare and Ghosting
$46.00
 
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49mm Hoya Neutral Density 2x (ND2) HMC Filter
  • 2x = ND.3 (Exposure Adjustment = 1 Stop, Reduces ISO 1/2)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated Optics
49mm Hoya Neutral Density 2x (ND2) HMC Filter
  • 2x = ND.3 (Exposure Adjustment = 1 Stop, Reduces ISO 1/2)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated Optics
$49.00
 
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49mm Hoya Neutral Density 4x (ND4) HMC Filter
  • 4x = ND.6 (Exposure Adjustment = 2 Stops, Reduces ISO 1/4)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated to Reduce Flare and Ghosting
49mm Hoya Neutral Density 4x (ND4) HMC Filter
  • 4x = ND.6 (Exposure Adjustment = 2 Stops, Reduces ISO 1/4)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated to Reduce Flare and Ghosting
$49.00
 
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49mm Hoya Neutral Density 8x (ND8) HMC Filter
  • 8x = ND.9 (Exposure Adjustment = 3 Stops, Reduces ISO 1/8)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated to Reduce Flare and Ghosting
49mm Hoya Neutral Density 8x (ND8) HMC Filter
  • 8x = ND.9 (Exposure Adjustment = 3 Stops, Reduces ISO 1/8)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated to Reduce Flare and Ghosting
$49.00
 
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Hoya Ultra Violet HMC Standard Filter - UV 62mm
  • Prevents Vignetting
  • Absorbs Ultraviolet Rays
  • Minimises Reflection
  • Excellent Light Transmission
Hoya Ultra Violet HMC Standard Filter - UV 62mm
  • Prevents Vignetting
  • Absorbs Ultraviolet Rays
  • Minimises Reflection
  • Excellent Light Transmission
$49.00
 
BUY NOW
VIEW DETAILS
55mm Hoya Neutral Density 2x Filter (ND2)
  • 2x = ND.3 (Exposure Adjustment = 1 Stop, Reduces ISO 1/2)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated Optics
55mm Hoya Neutral Density 2x Filter (ND2)
  • 2x = ND.3 (Exposure Adjustment = 1 Stop, Reduces ISO 1/2)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated Optics
$50.00
 
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52mm Hoya Neutral Density 2x (ND2) HMC Filter
  • 2x = ND.3 (Exposure Adjustment = 1 Stop, Reduces ISO 1/2)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated Optics
52mm Hoya Neutral Density 2x (ND2) HMC Filter
  • 2x = ND.3 (Exposure Adjustment = 1 Stop, Reduces ISO 1/2)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated Optics
$54.00
 
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55mm Hoya Neutral Density 2x (ND2) HMC Filter
  • 2x = ND.3 (Exposure Adjustment = 1 Stop, Reduces ISO 1/2)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated Optics
55mm Hoya Neutral Density 2x (ND2) HMC Filter
  • 2x = ND.3 (Exposure Adjustment = 1 Stop, Reduces ISO 1/2)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated Optics
$54.00
 
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VIEW DETAILS
52mm Hoya Neutral Density 4x (ND4) HMC Filter
  • 4x = ND.6 (Exposure Adjustment = 2 Stops, Reduces ISO 1/4)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated to Reduce Flare and Ghosting
52mm Hoya Neutral Density 4x (ND4) HMC Filter
  • 4x = ND.6 (Exposure Adjustment = 2 Stops, Reduces ISO 1/4)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated to Reduce Flare and Ghosting
$54.00
 
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VIEW DETAILS
52mm Hoya Neutral Density 8x (ND8) HMC Filter
  • 8x = ND.9 (Exposure Adjustment = 3 Stops, Reduces ISO 1/8)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated to Reduce Flare and Ghosting
52mm Hoya Neutral Density 8x (ND8) HMC Filter
  • 8x = ND.9 (Exposure Adjustment = 3 Stops, Reduces ISO 1/8)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated to Reduce Flare and Ghosting
$54.00
 
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Hoya Ultra Violet HMC Standard Filter - UV 67mm
  • Prevents Vignetting
  • Absorbs Ultraviolet Rays
  • Minimises Reflection
  • Excellent Light Transmission
Hoya Ultra Violet HMC Standard Filter - UV 67mm
  • Prevents Vignetting
  • Absorbs Ultraviolet Rays
  • Minimises Reflection
  • Excellent Light Transmission
$56.00
 
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Hoya Pro Neutral Density 64 Filter - PROND64 - 49mm
  • 49mm Filter Thread
  • 1.8 Optical Density
  • ACCU ND Coating on both sides
  • One Piece Aluminium Ring
Hoya Pro Neutral Density 64 Filter - PROND64 - 49mm
  • 49mm Filter Thread
  • 1.8 Optical Density
  • ACCU ND Coating on both sides
  • One Piece Aluminium Ring
$57.00
 
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55mm Hoya Neutral Density 4x (ND4) HMC Filter
  • 4x = ND.6 (Exposure Adjustment = 2 Stops, Reduces ISO 1/4)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated to Reduce Flare and Ghosting
55mm Hoya Neutral Density 4x (ND4) HMC Filter
  • 4x = ND.6 (Exposure Adjustment = 2 Stops, Reduces ISO 1/4)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated to Reduce Flare and Ghosting
$57.00
 
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55mm Hoya Neutral Density 8x (ND8) HMC Filter
  • 8x = ND.9 (Exposure Adjustment = 3 Stops, Reduces ISO 1/8)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated to Reduce Flare and Ghosting
55mm Hoya Neutral Density 8x (ND8) HMC Filter
  • 8x = ND.9 (Exposure Adjustment = 3 Stops, Reduces ISO 1/8)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated to Reduce Flare and Ghosting
$57.00
 
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37mm - Hoya 37mm Circular Polarising Filter
  • Reduces Reflections and Glare
  • Eliminates Haze
  • Improved Colour and Tonal Saturation
  • 8-Layer Multi-Coating
  • Optical Glass
  • Thin Frame
37mm - Hoya 37mm Circular Polarising Filter
  • Reduces Reflections and Glare
  • Eliminates Haze
  • Improved Colour and Tonal Saturation
  • 8-Layer Multi-Coating
  • Optical Glass
  • Thin Frame
$57.00
 
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Hoya Pro Neutral Density 32 Filter - PROND32 - 49mm
  • 49mm Filter Thread
  • 5-Stop Light Reduction
  • 1.5 Optical Density
  • ACCU ND Coating on both sides
  • Strong Construction
Hoya Pro Neutral Density 32 Filter - PROND32 - 49mm
  • 49mm Filter Thread
  • 5-Stop Light Reduction
  • 1.5 Optical Density
  • ACCU ND Coating on both sides
  • Strong Construction
$57.00
 
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46mm Hoya Neutral Density 2x (ND2) HMC Filter
  • 2x = ND.3 (Exposure Adjustment = 1 Stop, Reduces ISO 1/2)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated Optics
46mm Hoya Neutral Density 2x (ND2) HMC Filter
  • 2x = ND.3 (Exposure Adjustment = 1 Stop, Reduces ISO 1/2)
  • Enables Slow Shutter Speeds
  • Decreases Depth of Field
  • Decrease Effective ISO of High Speed Film
  • Controls Over-Exposure in Extreme Light Intensity
  • Multi-Coated Optics
$60.00
 
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VIEW DETAILS

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