The combination of a compact, lightweight body and outstanding waterproof and dustproof capabilities makes the new Optio WS80 an ideal choice for casual, day-to-day applications, including a variety of outdoor activities. Within its compact body, the Optio WS80 offers a number of advanced, user-friendly features. These include: the assurance of high-quality, high-resolution image reproduction thanks to 10.0 effective megapixels; an optical 5X zoom lens; a large 2.7 inch LCD monitor; HD movie recording; and a state-of-the-art Face Recognition function.  Available in White only.

The classic styling of the Pentax Optio I-10 incorporates a wide angle 5X optical zoom lens and 2.7” LCD monitor. The camera features a high-resolution 12.1 megapixel sensor as well as many useful features such as dual image stabilisation and for great portraits there is Face Detection, Smile Capture, Blink Detection, and processing modes for outstanding skin tone rendering and image composition. The upgraded Face Detection will even detect the faces of dogs and cats. Along with all this you get beautiful HD 720p movie recording.

The Pentax X90 incorporates the ideal combination of a high-magnification 26x optical zoom lens with 26mm wide-angle and outstanding operability. Designed to be compact and lightweight, it features an ergonomic design with exceptional holding comfort. Sporting a 12.1 megapixel sensor, Triple Shake Reduction image stabilisation and high speed continuous shooting up to 11 frames per second the X90 will handle a wide range of photographic situations. RRP $549.

As PENTAX’s 11th generation waterproof digital camera, the rugged, adventure-proof Optio W90 is ideal for any environment. Waterproof to 6 metres, shockproof to 1.2 metres, dustproof and freezeproof to -10 degrees Celsius it’s built to withstand rough treatment wherever you’re shooting. Sporting a 12.1 megapixel sensor and 28mm wide angle 5X optical zoom lens you can capture high resolution images from sweeping landscapes to distant subjects. RRP $449.