Sony have updated the Alpha A700 Digital SLR’s firmware to ver. 4. The upgrade adds the following fixes and improvements:

1. Add the choice of “2 steps/ 3 shots” to auto exposure bracketing (single and continuous)
2. Add the choice of Off to the High ISO NR feature
3. Improvement of the image quality in high ISO setting
4. Improvement of the performance of the auto white balance and the D-Range Optimizer
5. Improvement of reliability for communication between camera body and vertical grip when attaching the vertical grip

IMPORTANT: This firmware update is only for a DSLR-A700 camera that has Ver.1, Ver.2 or Ver.3 of the firmware installed.

Click here for the download and instructions

Sony has today announced a new 70-400mm f4-5.6 G SSM Telephoto Zoom Lens to complement the release of their new full frame D-SLR, the Alpha A900.  Ideal for sports, action and wildlife photography this new super telephoto zoom lens features Sony’s Supersonic Wave Motor (SSM)  AF system and internal focusing assuring fast Auto Focus.

click here if you wish to be notified about price and availiablity of this lens

Sony has announced the prospective release of a Carl Zeiss Vario-Sonnar T* 16-35mm f2.8 ZA lens to complement their new Alpha A900 full-frame D-SLR. This new ultra wide-angle zoom lens features a fast aperture of f2.8; coupled with the in-body CCD shift stabilisation of the A900 makes this combination ideal for low-light situations.

click here if you wish to be notified about price and availiablity of this lens

Sony has today announced the much anticipated Alpa A900 - a full frame Digital SLR Camera with a massive 24.6mp sensor. Some of its major features include:

• 24.6mp full frame 35.9 x 24mm Exmor CMOS sensor
• built-in SteadyShot CCD shift image stabilisation
• Dual Bionz processors
• 3″ 921k hi-res LCD screen
• Intelligent Preview
• 5fps burst
• 100% Optical View Finder with .74x magnification
• Dual CF/MS slot
• 9 point AF with 10 assist points
• Magnesium Alloy body with rubber environmental seals
• HDMI output

Click here if you wish to be notified of pricing and availability for this camera.

A notice to owners of Sony DSC-T20 Digital Camera: Sony Australia have announced that they have discovered a problem with the image stabilisation mechanism in some T20’s. Sony “will provide a free repair service when this symptom occurs within certain units covered by the serial numbers indicated in the serial number validation box below. ”

For more information from Sony Australia click here

Sony Australia has announced the Alpha Centre. An online resource for hobbist and professional photographers to discuss their craft of painting with light (photography).

“The α Centre is designed to foster a community where professional photographers can share their knowledge, whilst also enabling proficient imaging enthusiasts to learn more about digital SLR technology and improve their photography skills,” said John Wallace, DSLR Business Development Manager for Sony Australia. “With tutorials on key topics, live forums and tips and techniques from professionals, digital SLR users of all levels will find inspiration for their craft.”

You can find the site at:

http://www.sony.com.au/dslr

The new Sony Digital Camera line-up for 2008 - if you wish to be notified when any of these cameras are in stock, just use the email links below.

Sony Cyber-shot DSC-W110

• 7.2 Megapixel Digital Camera
• 4 x Optical Zoom
• 2.5″ LCD
• full HD 1080i output
• Black or Silver
• RRP $299

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• 8.1 Megapixel Digital Camera
• 5 x Optical Zoom
• 2.7″ LCD
• full HD 1080i output
• Black, Silver or Red
• RRP $399

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• 8.1 Megapixel Digital Camera
• 10x Optical Zoom
• 3.0″ LCD
• Carl Zeiss Vario-Tessar Lens
• Full HD 1080i Still image output
• RRP $499

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• 10.1 Megapixel Digital Camera
• 5 x Optical Zoom with Optical Image Stabiliser
• 3.5″  Wide LCD Touch screen
• Carl Zeiss Vario-Tessar Lens
• Full HD 1080i Still image output
• Black, Silver or Red
• RRP $699

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• 13.6MP Megapixel Digital Camera
• 3x Optical Zoom
• 2.7″ LCD
•  Carl Zeiss Vario-Tessar Lens
• Full HD 1080i Still image output
• RRP $699

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• 9.1 Megapixel Digital Camera
• 15x Optical Zoom
• 3.0″ LCD
• Carl Zeiss Vario-Tessar Lens
• Full HD 1080i Still image output
• RRP $599

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Sony have released a new addition to their S-series entry-level digital cameras , the CyberShot DSC-S730. This compact little beauty encompasses these main features:

• 7.2 Megapixels
• 3 x optical zoom
• 5-point Autofocus
• 2.4″ LCD screen
• Memory Stick Duo and Pro Duo compatible
• High Sensitivity ISO 1250
• Red-eye reduction

Sony Australia has released their Handycam line up for 2008 which includes 14 new digital video cameras.

DCR-HC52
Mini DV Handycam
•40x Optical Zoom
•Carl Zeiss Lens
•2.5” Touch Screen
•InfoLITHIUM Battery System
•Easy Handycam Function

email us to be notified when this camera is available.

DCR-DVD610
DVD-Flash Hybrid Handycam
•Record to Memory Stick or DVD
•40x Optical Zoom
•2.7” WIDE Touch Screen
•Zoom Microphone
•Quick on
•Film Roll Index & Face Index
•Easy YouTube upload with included software

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DCR-DVD810
8GB DVD-Flash Hybrid Plus Handycam
•Record to 8GB Flash / Memory Stick / DVD
•Record over 5hrs footage without media
•5.1ch surround sound recording
•2.7” WIDE Touch Screen
•Zoom Microphone + Active Interface Shoe
•Quick on
•Film Roll Index & Face Index
•Easy YouTube upload with included software

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DCR-SR45
30GB Hard Drive Hybrid Handycam
•40x Optical Zoom
•Record for over 20hrs on 30GB Hard Drive
•2.7” WIDE Touch Screen
•Zoom Microphone
•Film Roll Index & Face Index
•HDD Smart Protection
•Easy YouTube upload with included software

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DCR-SR46
40GB Hard Drive Hybrid Handycam
•40x Optical Zoom
•Record for over 27hrs on 40GB Hard Drive
•2.7” WIDE Touch Screen
•Zoom Microphone
•Film Roll Index & Face Index
•HDD Smart Protection
•Easy YouTube upload with included software

email us to be notified when this camera is available

DCR-SR65
40GB 1MP Hard Drive Hybrid Handycam
•Record for over 27hrs on 40GB Hard Drive
•1Mega Pixel Still Image Capture
•2.7” WIDE Touch Screen
•Zoom Microphone
•Film Roll Index & Face Index
•HDD Smart Protection
•Easy YouTube upload with included software

email us to be notified when this camera is available

DCR-SR85
60GB 1MP Hard Drive Hybrid Handycam
•Record for over 41hrs on 60GB Hard Drive
•1Mega Pixel Still Image Capture
•2.7” WIDE Touch Screen
•Zoom Microphone
•Film Roll Index & Face Index
•HDD Smart Protection
•Easy YouTube upload with included software

email us to be notified when this camera is available

DCR-SR220
60GB CMOS Hard Drive Hybrid Handycam
•Record for over 41hrs on 60GB Hard Drive
•5.1ch Surround Sound Recording
•Face Detection Technology
•2.7” WIDE Touch Screen
•Zoom Microphone
•Easy YouTube upload with included software
•4.0MP Still image Capture (CMOS sensor)

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HDR-SR10
40GB HiDef Hard Drive Hybrid Handycam
•Record over 15hrs HD1080 footage on 40GB Hard Drive
•Face Detection Technology
•2.7” WIDE Touch Screen
•5.1ch Surround sound recording
•Film Roll / Face Index
•Vegas editing software Trial included
•ClearVid CMOS Sensor

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HDR-SR11
60GB HiDef Hard Drive Hybrid Handycam
120GB HiDef Hard Drive Hybrid Handycam
•Record over 22hrs HD1080 footage on 60GB Hard Drive
•10.2MP Still image capture with flash
•Stunning 3.2” WIDE Xtra fine Touch Screen
•Microphone / Headphone Jacks
•Manual Control Dial
•Face Detection Technology
•Film Roll / Face Index
•Vegas editing software Trial included

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HDR-SR12
120GB HiDef Hard Drive Hybrid Handycam
•Record up to 48hrs HD1080 footage on 120GB Hard Drive
•10.2MP Still image capture with flash
•Stunning 3.2” WIDE Xtra fine Touch Screen
•Microphone / Headphone Jacks
•Manual Control Dial
•Face Detection Technology
•Film Roll / Face Index
•Vegas editing software Trial included

email us to be notified when this camera is available

HDR-UX20
Hi Def Disc-Flash Hybrid Plus Handycam
•Record up to 3hrs HD1080 footage on 8GB flash memory
•Record to flash / Memory Stick or Disc (Hybrid Plus)
•2.7” WIDE Touch Screen
•Face Detection Technology
•5.1ch Surround sound recording
•Film Roll Index / Face Index
•Vegas editing software trial included

email us to be notified when this camera is available

HDR-HC9
Hi Def Tape Handycam
•Record Full HD1080 on standard Mini DV Tapes
•6.1MP Still Image Capture with Flash
•2.7” WIDE Touch Screen
•Manual Control Dial
•Lens Hood
•Microphone / Headphone Jacks
•Vegas editing software trial included

email us to be notified when this camera is available

Pricing and availability on these new Sony Handycams will be posted online soon. If you wish to be notified when any of these cameras are available just use the email links above and you will be contacted our sales staff.