Alongside the new Pentax Digital SLR’s, Pentax have released three new digital cameras in their Optio line up. Pentax Optio S12, Pentax Optio M50 and the Pentax Optio E50.
Optio S12, quote from Pentax

Pocket-sized, 12 megapixels and full featured.
The tiny, pocket-sized, 12 megapixel Optio S12 features Face Recognition and Dynamic Range Adjustment that’s ideal for portraits. For easy composition and review of images, the S12 offers a generous 2.5 inch LCD monitor with an Anti-reflective coating and Bright mode. Digital Shake Reduction automatically selects a higher ISO, up to 3200, for blur-free images. This digital beauty is available in silver or black.
Optio M50, quote from Pentax

Zero in on affordability with a powerful 5X zoom.
A compact digital camera with a powerful 5X zoom, the Optio M50 sports a stylish design, an affordable price and is offered in three fun, new colors: silver, pink and blue. You are assured high resolution images with its 8.0 megapixel CCD and review your images easily with a 2.5 inch wide view LCD. This all-around Optio also offers Smile Capture and Face Recognition to capture perfect portraits.
Optio E50, quote from Pentax

Perfect choice for digital newbies and travelers.
Easy-to-use and affordable, the Optio E50 offers 8.0 megapixels, a generous 2.4 inch LCD monitor, 3X optical lens, Face Recognition technology and Digital Shake Reduction functions for high-resolution photography. Beginning digital photographers will enjoy the slim, lightweight body and the Simple mode selection dial. With travel-compatible AA battery power, the Optio E50 makes a perfect digital choice for newcomers or photographers on the go.
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