Sony has today announced a new 70-400mm f4-5.6 G SSM Telephoto Zoom Lens to complement the release of their new full frame D-SLR, the Alpha A900.  Ideal for sports, action and wildlife photography this new super telephoto zoom lens features Sony’s Supersonic Wave Motor (SSM)  AF system and internal focusing assuring fast Auto Focus.

click here if you wish to be notified about price and availiablity of this lens

Sony has announced the prospective release of a Carl Zeiss Vario-Sonnar T* 16-35mm f2.8 ZA lens to complement their new Alpha A900 full-frame D-SLR. This new ultra wide-angle zoom lens features a fast aperture of f2.8; coupled with the in-body CCD shift stabilisation of the A900 makes this combination ideal for low-light situations.

click here if you wish to be notified about price and availiablity of this lens

Sony has today announced the much anticipated Alpa A900 - a full frame Digital SLR Camera with a massive 24.6mp sensor. Some of its major features include:

• 24.6mp full frame 35.9 x 24mm Exmor CMOS sensor
• built-in SteadyShot CCD shift image stabilisation
• Dual Bionz processors
• 3″ 921k hi-res LCD screen
• Intelligent Preview
• 5fps burst
• 100% Optical View Finder with .74x magnification
• Dual CF/MS slot
• 9 point AF with 10 assist points
• Magnesium Alloy body with rubber environmental seals
• HDMI output

Click here if you wish to be notified of pricing and availability for this camera.

Sony Australia has announced the Alpha Centre. An online resource for hobbist and professional photographers to discuss their craft of painting with light (photography).

“The α Centre is designed to foster a community where professional photographers can share their knowledge, whilst also enabling proficient imaging enthusiasts to learn more about digital SLR technology and improve their photography skills,” said John Wallace, DSLR Business Development Manager for Sony Australia. “With tutorials on key topics, live forums and tips and techniques from professionals, digital SLR users of all levels will find inspiration for their craft.”

You can find the site at:

http://www.sony.com.au/dslr